Massimo Group Enhances Retail Presence with New UTV Lineup Expansion

Massimo Group Expands Retail Offerings



On November 25, 2025, Massimo Group, a prominent name in the powersports and electric vehicle industry listed on NASDAQ under the symbol MAMO, unveiled an expansion of its product lineup through its largest retail partner. This strategic move introduces two new models: the T-Boss 900L Crew UTV and the Buck 450 UTV, aimed at enhancing consumer choice and solidifying Massimo's position in the market.

A Significant Step in Retail Strategy



According to David Shan, CEO of Massimo Group, this expansion marks a pivotal moment in their retail strategy. The inclusion of both a crew-class model and an entry-level utility vehicle is set to diversify the buying segments they cater to, thereby improving in-store visibility. This expansion is anticipated to offer a more comprehensive selection for customers, facilitating stronger sales dynamics throughout retail locations nationwide.

The T-Boss 900L Crew UTV



The T-Boss 900L Crew UTV is not just another addition; it is a powerhouse designed for both recreational use and utility tasks. This model features an 875cc EFI liquid-cooled engine that delivers impressive torque, making it ideal for off-road excursions or hauling heavy loads. Here are some of its standout features:
  • - Full 4-Passenger Crew Cab Seating: Perfect for families, workers on job sites, or anyone needing space.
  • - Selectable 4WD with Locking Differential: Ensures excellent traction across various terrains.
  • - Large-Capacity Cargo Bed: With towing capabilities, it's built for heavy-duty tasks.
  • - Full Hard Doors: Designed for enhanced safety and comfort in any condition.

With the T-Boss 900L Crew's pricing aimed at the higher-value segment, it represents a new frontier for Massimo's retail partners, enhancing their portfolio significantly.

Introducing the Buck 450 UTV



On the other end of the spectrum is the Buck 450 UTV, an entry-level vehicle that prioritizes accessibility and affordability while still delivering reliable performance. Key features include:
  • - 352cc EFI Engine: Built for utility and optimized for fuel efficiency.
  • - Compact Chassis: Adaptable for tight spaces, ideal for homesteads and small property owners.
  • - Selectable 2WD/4WD Drivetrain: Easy-to-use controls for smooth transitions.
  • - Durable Dump Bed: Perfect for everyday hauling chores.
  • - Affordable Price Point: Designed to attract first-time buyers and those seeking value.

This versatile model not only augments customer choices but also enhances Massimo's reach to budget-conscious consumers, reinforcing the brand's multi-tiered strategy in retail.

Strengthening Retail Partnerships



The strategic decision to introduce these two models will allow Massimo's retail partners to offer a broader selection, bridging the gap between entry-level units and premium options. This expansion is expected to facilitate greater unit sell-through, particularly during peak seasons, by integrating higher-priced and entry-level UTVs into their stores.

Looking Ahead: Increasing Visibility and Broader Initiatives



The growth of this product lineup is part of Massimo Group's larger strategy to boost visibility across national retail channels and enhance distribution. By introducing these models ahead of 2026, the company is positioning itself for continued revenue growth, bolstering its brand presence in a competitive market.

About Massimo Group



Massimo Group, headquartered in Garland, Texas, specializes in manufacturing and distributing a range of products, including UTVs, ATVs, e-bikes, and electric utility vehicles. Known for their performance and reliability, Massimo products are crafted to offer customers value and dependability.

As the company ventures into this new phase with strategic expansions, it invites customers to explore a wider selection of innovative powersports vehicles, setting the stage for sustained growth and improved shareholder value.

Topics Consumer Products & Retail)

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