National Floors Direct Celebrates 20 Years of Excellence in Innovative Flooring Solutions

Celebrating 20 Years of Innovation in Flooring



Boston, May 6, 2025 — National Floors Direct (NFD) is proudly marking two decades of innovation and excellence within the flooring industry. Established in 2005, NFD has transformed how customers approach flooring by introducing a groundbreaking shop-at-home model. This model not only redefines convenience but also positions NFD as a notable leader with 12 service centers across the nation.

From its inception, National Floors Direct aimed to bring the store to customers' doorsteps. The company’s unique approach eliminates the traditional showroom experience, allowing homeowners to access expert consultations and a variety of top-brand flooring products from the comfort of their homes. This personalized service has become a hallmark of NFD’s operations, enhancing customer satisfaction while ensuring affordable quality.

Over the last 20 years, NFD’s commitment to integrity and excellence has been recognized with its Better Business Bureau (BBB) accreditation since 2016. This achievement reflects NFD’s dedication to ethical practices, transparency, and exceptional customer service, establishing a reputation that consistently surpasses customer expectations.

Commitment to Quality and Craftsmanship



NFD's success story is built on its strong focus on delivering premium flooring solutions. The company is celebrated for its large range of flooring options—which include hardwood, vinyl, carpet, and tile—along with a remarkable next-day installation service. Each project not only meets industry standards but showcases unmatched craftsmanship. The efficiency of their service, coupled with a customer-first ethos, has made National Floors Direct a trusted choice for homeowners across the U.S.

Daniel Rosenberg, Chief Operating Officer at National Floors Direct, stated, "As we approach our 20th anniversary, we’re proud to reflect on a legacy built on innovation and trust. Our shop-at-home model and commitment to excellence have transformed countless spaces, and we’re excited to continue that journey.”

The company plans to leverage its extensive experience and dynamic approach to lead the flooring industry into its third decade. With the foundation of two decades behind them, NFD looks forward to creating even more beautiful spaces for homeowners.

Homeowners interested in experiencing NFD’s services can easily access more information by visiting National Floors Direct.

About National Floors Direct



Founded in 2005, National Floors Direct has established itself as a premier direct-to-consumer flooring provider. Operating out of 12 locations nationwide, NFD is known for its convenience-focused shop-at-home model and its swift next-day installations. The company is committed to delivering exceptional flooring solutions that balance quality and affordability, making it a go-to choice for those in need of quality flooring.

For additional information, please contact:
  • - Kurt Lee Hurley
Chief Marketing Officer
National Floors Direct
Phone: 310-967-9563
Email: [email protected]

Topics Consumer Products & Retail)

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