#South Korea #Veuve Clicquot #La Grande Dame #Simon Porte Jacquemus #Gangwon-do

A Celebration of Collaboration: Veuve Clicquot x Simon Porte Jacquemus

In an elegant fusion of design and luxury, Veuve Clicquot hosted a global launch event in Korea to unveil the much-anticipated special edition of their prestige cuvée, La Grande Dame 2018, in collaboration with acclaimed designer Simon Porte Jacquemus. The event, titled "Le Déjeuner au Musée," took place on April 1, 2026, at the SAN Museum in Gangwon-do, Pyeongchang, setting an inspiring backdrop for this splendid occasion.

The event attracted a star-studded roster of attendees, including the popular BLACKPINK member Jennie, renowned actor Lee Jung-jae, and rising star Miyazawa Ice, who all gathered to celebrate this significant partnership. The unique atmosphere at the SAN Museum, characterized by its stunning architectural design by Tadao Ando, provided a perfect embodiment of natural beauty and artistic expression. Guests were enveloped in a poetic space designed to evoke the essence of a summer market in the South of France, echoing Veuve Clicquot's philosophy of "art de vivre." This term translates to the joy of living beautifully and abundantly.

Thibaut Murey, CEO of Veuve Clicquot, expressed his enthusiasm, saying, "The SAN Museum was the ideal setting that embodies the shared values of Veuve Clicquot and Jacquemus. This space offers a fresh perspective on creativity and Korean cultural landscapes, making it perfect to celebrate our 'Soleil Art de Vivre.'"

The highlight of the event was the live performance by pianist Ilma, accompanied by a specially crafted lunch from Paris-based chef Esu Lee, further enriching the sensory experience of the attendees. Guests had the opportunity to experience the collaboration's essence through immersive installations, showcasing the vibrant yellow ribbon symbolizing continuity, nature, and human connection throughout the venue.

The collaboration showcases the reinterpretation of the La Grande Dame 2018, with Jacquemus drawing inspiration from Madame Clicquot, the house's remarkable female figure, and his own mother. The limited edition bottle adopts a delicate design reminiscent of traditional practices, where Champagne bottles are often wrapped in linen to chill them. This resonates with Jacquemus' minimalistic yet poetic aesthetic and brings to life the lightness of the Southern French sun.

Jacquemus' distinct handwritten logo and signature elements grace the bottle, integrating Veuve Clicquot's iconic yellow color as a dialogue between the two maisons. This design not only elevates the bottle to an artistic object but also remains elegant in its simplicity.

In addition to the exquisite bottle, Jacquemus presented an extraordinary champagne cooler named "LE RAFRAÎCHISSOIR." Inspired by the Medici family's vase, this piece embodies a modern reinterpretation of the joy of living through Champagne. Crafted by the prestigious French artisan workshop Camille Orfèvre, every detail reflects the culmination of artistic expertise, showcasing the timeless design, and is personalized with an engraved initial, affirming its unique status. Limited to just 50 units globally, it serves as a luxurious accessory beyond mere functionality.

Miyazawa Ice, reflecting on the event, remarked, "The space full of vast nature allowed us to enjoy the event visually and gastronomically, amplifying my energy. Simon's open-heartedness and warm personality are clearly reflected in his design. The La Grande Dame 2018 is a beautifully delicate Champagne with refreshing citrus and floral notes that perfectly complements the collaboration's spirit. I can envision celebrating with this exquisite bottle under the sun with my loved ones."

The La Grande Dame 2018 x Simon Porte Jacquemus will officially hit the market on April 20, 2026. This stunning limited edition is priced at 32,000 yen and features a blend of 90% Pinot Noir and 10% Chardonnay, promising an aging potential of over 15 years. As Veuve Clicquot continues to celebrate the art of living and the joy of connection, this collaboration stands as a testament to innovation, creativity, and the shared spirit of celebration.

Additional Details:

• - Product Name: Veuve Clicquot La Grande Dame 2018 x Simon Porte Jacquemus
• - Price: 32,000 yen (excluding tax, includes gift box)
• - Volume: 750ml
• - Blend: 90% Pinot Noir, 10% Chardonnay
• - Dosage: 6g/L
• - Tasting Notes: The Champagne presents a bright golden hue with an exceptional balance of delicacy and liveliness, complemented by refreshing citrus and subtle floral aspects. The essence of pear, apple, and white peach mingles delicately with almond and fig notes to create a long finish enriched with touches of ginger and licorice.

Veuve Clicquot continues to innovate and inspire, carrying forward Madame Clicquot’s legacy and embodying the essence of its radiant spirit in every sip. With this collaboration, they invite enthusiasts to share in a beautifully joyful experience.

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