Closing the Gender Gap in Fintech: Women Leaders at TOKEN2049

The global fintech landscape faces a significant gender gap, with women holding less than 13% of leadership roles in this sector. This number is alarmingly lower than the representation of women in traditional banking and tech industries. Furthermore, in venture capital, less than 20% of U.S. deal value went to female founders in the past year, with all-female founding teams obtaining a mere 1%. These statistics highlight a pressing issue: the leadership vacuum created not only sidelines emerging talent but also limits the potential of an industry entrusted with shaping the future of money.

In light of these challenges, attention turns to the TOKEN2049 event in Singapore, where Drofa Comms has partnered with EvolvH3R to amplify women’s leadership within the fintech sector. The initiative includes the Women Leading the Way edition, prominently featured at the She Connects Networking Meetup Singapore Edition. This meetup provides a platform for networking, mentorship, and empowerment, specifically geared towards equipping women with the tools they need to thrive in leadership roles within fintech.

The She Connects Networking Meetup, organized by EvolvH3R—a platform devoted to advancing women's contributions in the digital economy—unites influential voices from various sectors. It aims to construct a community that champions mentorship, education, and collective networking among women in fintech. Partners like Nexa, Earnscape, All Things Blockchain, Jana Crypto Queen, and Genzio Media endorse this progressive vision, reflecting shared objectives for increased inclusivity in governance.

Danielle Marie, the founder and CEO of EvolvH3R, remarked, "Empowering women through mentorship transcends simple knowledge sharing; it ignites potential, dismantles barriers, and positively influences our future."

Women Leading the Way, initially launched in December 2024 in London, has evolved from a one-time print release into an ongoing digital platform. This initiative has a mission centered on recognizing women’s contributions to fintech while ensuring accountability through increased visibility and data access. The latest edition showcases the narratives of female leaders such as Gracy Chen, CEO of Bitget; Alena Afanaseva, Founder of BeInCrypto; and Eugenia Mykuliak, Founder and Executive Director at B2PRIME. These voices are crucial for challenging the current narratives that dominate the sector and building more inclusive leadership.

At the heart of this initiative is Valentina Drofa, Founder and CEO of Drofa Comms. She expressed the personal significance of this project, emphasizing, "Women Leading the Way is about attaining recognition that is crucial in our time and paving the way for the industry my daughter will inherit—a place where talent is the discriminating factor, not gender."

Ultimately, this initiative seeks to transform the fintech industry’s landscape where the promise of inclusion meets practical application. Fintech has long maintained a commitment to diversity, and Women Leading the Way aims to turn that pledge into reality. By providing a platform for women’s stories, combined with actionable data, visibility, and role models, this initiative strives to foster a more equitable future in the realm of finance.

About Drofa Comms

Drofa Comms is a prominent global PR consultancy representing leading entities in finance and fintech. Based in London, it caters to a wide range of clients including commercial and investment banks, asset managers, trading platforms, exchanges, payment service providers, and blockchain enterprises. Since its inception in 2011, Drofa Comms has been dedicated to helping financial organizations articulate complex narratives effectively, thereby building trust and lasting reputations in worldwide markets.

About EvolvH3R

EvolvH3R is an international platform focused on uplifting women in the digital economy through mentorship, education, and events. Positioned at the intersection of innovation and inclusion, it aims to dismantle barriers and create a thriving ecosystem where women can take on leadership roles and be influential in pioneering changes in technologies like crypto, Web3, and blockchain.

For more information, visit Drofa Comms at [Drofa Comms Website].