#United States #Zeigler Automotive #NASCAR Cup Series #Spire Motorsports #Kalamazoo

Zeigler Automotive Group Returns to NASCAR with Spire Motorsports

The Zeigler Automotive Group, recognized as one of the largest privately-owned automotive dealer groups in the United States, has announced its partnership with Spire Motorsports for the 2025 NASCAR Cup Series. This partnership will see the talented Carson Hocevar, who earned the prestigious Rookie of the Year title in 2024, driving the No. 77 Chevy Camaro, fully adorned in the distinctive Zeigler livery.

During a recent press conference held at Zeigler Motorsports in Kalamazoo, Michigan, the announcement surprised and delighted fans who attended a meet and greet with Hocevar. The event marked the signaling of an exciting season ahead as Zeigler prepares to sponsor Hocevar in a series of eight races throughout the season.

A Promising Season Ahead

The racing team and its supporters are filled with anticipation as the partnership unfolds. Aaron J. Zeigler, President, and CEO of Zeigler Auto Group, expressed his enthusiasm for the upcoming season, celebrating Hocevar's successful rookie year. “Carson's performance this past year was nothing short of remarkable,” said Zeigler. “He has not only showcased his skills on the track but also reflected a commitment to excellence off the track, embodying the spirit of our hometown hero.” The schedule kicks off at the Daytona International Speedway on February 16, 2025, and continues through several high-profile tracks including Homestead-Miami Speedway, Darlington Raceway, and Michigan International Speedway.

Notable Achievements

Carson Hocevar, just 21 years old, had a fantastic year in 2024, achieving one top-five, six top-ten, and 13 top-15 finishes. His standout performance included a commendable third-place finish during the Cup Series visit to Watkins Glen. Over the course of the season, Hocevar finished with 686 points, placing him significantly ahead of other rookies by a margin of 107 points when the season concluded in Phoenix.

He regards the ongoing partnership with the Zeigler Automotive Group as a vital source of support for himself and the No. 77 team. “I'm thrilled to be continuing this collaboration after a great rookie season. The backing from Zeigler has been exceptional, and I look forward to building on our relationship both on and off the track,” he stated.

Zeigler Group's Legacy in Motorsports

With a long-standing presence in motorsports since 2019, Zeigler Automotive Group oversees an extensive network comprising 84 franchises distributed across locations in Wisconsin, Illinois, Indiana, and Michigan. The company has earned a reputation not only for its vast repertoire of vehicle brands—ranging from domestic to numerous imported manufacturers—but also for its commitment to exceptional customer service and employee welfare.

In addition to their dealership operations, Zeigler Motorsports also boasts an expansive facility that serves as a hub for various motorsport activities, featuring an action park and multiple powersports brands.

Setting Sights on Victory Lane

With the new season approaching, the Zeigler team is laser-focused on success. The distinct yellow and black paint scheme will not only be eye-catching on the track but also symbolizes the strong community ties that the Zeigler Automotive Group upholds in Michigan.

The excitement of the upcoming NASCAR season is palpable, with Hocevar's dedication to both the sport and his roots creating a wave of enthusiasm among fans and supporters alike. As the countdown to the first race begins, the Zeigler team is ready to chase greatness, all while being cheered on by a loyal fan base eager to see their homegrown talent shine.

The Daytona 500, renowned as one of the most anticipated events in motorsports, will be broadcast live on FOX and streamed for the first time on Amazon Prime, marking a significant milestone in NASCAR's digital reach. With significant media coverage expected for the 36 points-paying races, fans can look forward to an exhilarating 2025 NASCAR Cup Series—where Zeigler Automotive Group's commitment will be spotlighted on numerous occasions.