&Anniversary Launch
2025-06-12 05:50:10

Hibiya Kadan Unveils New Flower Collection ‘&Anniversary’ for Special Occasions

A Beautiful New Collection to Celebrate Love: ‘&Anniversary’



On June 12, 2025, Hibiya Kadan is set to launch its latest collection, ‘&Anniversary’, designed to add a special touch to moments of love, such as proposals or anniversaries. This new collection will be available at all Hibiya Kadan and Hibiya-Kadan Style stores across Japan, coinciding with “Lover’s Day.”

The Charisma of ‘&Anniversary’


‘&Anniversary,’ the newly introduced collection by Hibiya Kadan, is crafted around the concept of “Messages Written with Flowers”. It offers carefully curated flower arrangements incorporating the meanings of flower language, colors, and quantities to eloquently express feelings that are often hard to verbalize.

The collection features three main products:
  • - Florer Artist® Berry Chocolat
  • - Florer Artist® Ruby Chocolat
  • - Anniversary Bouquet

Each product encapsulates various aspects of love and celebration, making it a perfect gift for any occasion. This initiative aims to ensure that important milestones in life are adorned and enriched with these beautiful floral arrangements.

Artistic Collaboration


The collection is uniquely characterized by a collaboration with Awatsuji Design, which provides art direction for the branding and product packaging. The design of the logo symbolizes human connections, showcasing an “&” that signifies the bridge of emotions through flowers. The three dots around the “&” represent the flowers themselves, while the curved line extending towards ‘Anniversary’ visually mirrors a blooming flower—a beautiful representation of the collection's intention.

&Anniversary Logo

Product Lineup


The collection will consist of eight unique items across three categories:
1. Florer Artist® Collection
- Berry Chocolat: A preserved flower cake designed to look like a delightful dessert, featuring red roses and delicious berries (¥11,000).
- Ruby Chocolat: A charming offering adorned with lovely pink roses (¥8,800).
- Cherry Pink and Lime Mint: Fresh flower cakes made from live roses and carnations (¥6,000 each).

2. Anniversary Bouquets
- Rose Red/Pink-12: A bouquet of 12 roses, perfect for expressing deep sentiments (¥13,200).
- Rose Red/Pink-20: A grand ensemble of 20 roses, embodying genuine love (¥20,350).

3. Other Options
The floral masterpieces are presented in stylish packaging, heightening the overall gifting experience. Each arrangement not only delivers beauty but also transcends into a heartfelt message that resonates with the recipient.

A Vision for Meaningful Gifting


Hibiya Kadan strives to transform critical moments in life into cherished memories using flowers. The ‘&Anniversary’ collection is aimed at enriching dates significant to loved ones, creating lasting impressions that go beyond mere words.

Launch Details


  • - Release Date: June 12, 2025
  • - Availability: Nationwide at Hibiya Kadan and Hibiya-Kadan Style stores.

To stay updated on this collection, visit Hibiya Kadan’s official page.

As a pioneer in the floral industry since 1872, Hibiya Kadan continues to innovate and create stunning gift options that enhance life’s important moments.

Learn More


To dive deeper into the details of the collection and explore its offerings, visit the official website here.


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Topics Consumer Products & Retail)

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