#USA #New York #Orange 142 #travel marketing #ReachTV

Innovation in Travel Advertising

In a groundbreaking venture, Orange 142, LLC has partnered with ReachTV to create an unprecedented travel and tourism advertising platform. This alliance marks a pivotal step in leveraging data-driven strategies to connect brands with travelers at every stage of their journey, transforming how they engage with potential customers.

Uniting Forces for a New Era in Travel Marketing

Orange 142, a division of Direct Digital Holdings, is renowned for its digital marketing acumen, specializing in mid-market brands and agencies. Meanwhile, ReachTV has established itself as a leading streaming television network serving over 50 million travelers each month through its substantial reach across 3,500 airport venues and 500,000 hotel rooms in North America. The combination of Orange 142’s media planning capabilities with ReachTV’s expansive travel media network is set to reshape the landscape of travel advertising.

A Tailored Approach to Reaching Travelers

At the core of this collaboration is the goal to streamline how brands interact with the connected traveler. Through innovative data integration and a robust media strategy, the partnership allows for personalized marketing solutions across multiple platforms, including programmatic, social media, and connected TV. Orange 142’s expertise in performance marketing translates into actionable strategies that help brands engage consumers effectively, whether in airports, hotels, or beyond.

Insights from Industry Leaders

Maria Lowrey, President of Orange 142, emphasized the significance of this partnership: "This collaboration is about unlocking the full value of the travel ecosystem. Together, we are creating a unified platform that empowers brands to inspire and engage travelers in more meaningful ways, before, during, and after their trip."

Lynnwood Bibbens, Founder and CEO of ReachTV, echoed this sentiment: "We are building the home of the connected traveler. By blending ReachTV’s content with Orange 142’s media precision, we offer a seamless experience connecting brands with travelers at pivotal moments in their journeys."

The Travel Sync 365 Platform

This initiative builds on ReachTV's newly launched Travel Sync 365 platform, an innovative tool designed to provide a comprehensive view of the traveler by integrating mobile data, location intelligence, retail visitation, and purchase transaction data. This holistic approach enables the crafting of personalized experiences tailored to the unique needs and preferences of each traveler.

As part of this arrangement, Orange 142 will enhance ReachTV’s media-buying strategy, utilizing technology and data to foster stronger connections between travelers and brands. The focus will be on delivering personalized messages that not only inform but add value through premium content, media, exclusive offers, and retail opportunities throughout the travel journey.

Opportunities for Airports and Concessionaires

The partnership also aims to benefit airports and concessionaires by enhancing the traveler experience and unlocking new revenue streams. By weaving together media, content, and commerce, the two companies are poised to help partners maximize the potential of their physical spaces, ultimately reaching consumers with relevant offers at the right time.

Conclusion

The alliance between Orange 142 and ReachTV represents a significant evolution in the travel marketing space. As they traverse new frontiers in personalized advertising, this union is set to redefine how brands interact with travelers, turning every aspect of the travel experience into an opportunity for meaningful engagement. For those interested in exploring how this partnership can revolutionize travel media, inquiries can be directed to [email protected].

About the Companies

Orange 142 is dedicated to helping businesses grow through strategic, innovative marketing solutions. As a digital marketing leader, it excels in connecting brands with valuable audiences across diverse sectors including Travel & Tourism. To learn more about their offerings, visit www.Orange142.com.

ReachTV is acclaimed as a free ad-supported streaming network that seamlessly integrates tech, data, and engaging storytelling into a connected experience for viewers. Their content library features renowned partners, making them a key player in delivering captivating travel-related programming. Learn more about their services at ReachTV.com.