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UBE Launches Brand Site and X Official Account

UBE Corporation, led by President Yuki Nishida and headquartered in Minato, Tokyo, has recently unveiled its new brand site, UBE COLORS, along with an official account on X (formerly Twitter). This strategic move aims to better communicate UBE's values and initiatives while providing timely updates to stakeholders.

About the New Brand Site: UBE COLORS

The UBE COLORS brand site serves as a platform for UBE to share its long-standing values, the inspirations behind its various business sectors, and the personal challenges faced by its employees. The site visualizes the diverse aspects of UBE through the concept of “colors,” facilitating a deeper understanding of the company's mission of “breaking through challenges with hopeful chemistry.” It showcases tangible initiatives that embody UBE's commitment to addressing global challenges, thereby allowing visitors to experience the company's purpose firsthand.

You can visit the brand site here: UBE COLORS

New Content Series: UBE PRODUCT CHALLENGE REPORT

In addition to the brand site, UBE has launched a new content series titled UBE PRODUCT CHALLENGE REPORT. This series aims to delve into how UBE confronts societal issues and creates new value. Through the perspectives of various projects and individuals within the company, this series will highlight the ongoing trials, errors, and successes UBE experiences in its various challenges.

Explore the content series here: UBE PRODUCT CHALLENGE REPORT

Launch of the X Official Account

UBE has also established its official account on X, under the username @ube_corporation. This platform will be used to share press releases, business updates, and technical information closer to the audience. By delivering timely information related to corporate activities, UBE aims to clarify its operations and thinking, making it easier for stakeholders to stay informed.

The approach taken on social media is designed to leverage its unique characteristics for effective ongoing communication with all stakeholders, enhancing transparency and engagement.

Through the official X account and the UBE COLORS brand site, UBE aims to share the essence and challenges behind its business and technology, providing valuable insights into its operations for a deeper understanding of the company’s value and mission. This initiative marks a significant step in UBE's commitment to not only innovate but also to engage more meaningfully with its audience in the digital space.