#Japan #Tokyo #LED Lighting #Goodman #Kowell

Introduction

In a significant move to enhance service offerings and customer satisfaction, Kowell Corporation, a consolidated subsidiary of THE WHY HOW DO COMPANY, has announced a collaboration with Goodman Corporation. This partnership marks the initiation of a cross-selling strategy that leverages both companies’ customer bases. Kowell excels in LED lighting and signage, while Goodman specializes in exploration devices for electricity, telecommunications, and water infrastructure. Together, they aim to provide a one-stop solution for energy efficiency and infrastructure diagnostics in buildings and facilities.

Background

Building and facility owners face pressing challenges related to rising energy costs and the urgency of inspecting and diagnosing aging social infrastructure like electricity, telecommunications, and water systems. The deterioration of social infrastructure has become a pressing concern, as there is a growing need for accurate inspections and diagnosis of equipment that is often hidden from view, such as that located within walls or underground.

The demand in the lighting sector is shifting from new constructions to renovations and upgrades of existing stocks for energy efficiency. Both Kowell and Goodman operate within the infrastructure domain, where their customer segments often overlap. The synergy between Kowell’s expertise in LED lighting and Goodman’s knowledge in electrical exploration devices presents a unique opportunity. By starting their collaboration here, they can address facility challenges holistically, offering comprehensive solutions to their clients.

Cross-Selling Initiatives

The partnership focuses on various strategic initiatives:
1. Mutual Customer Referrals: Kowell will introduce Goodman’s exploration devices—first in the electricity sector and then expanding to telecommunications and water—to its clients while proposing energy-efficient LED and signage renewals to Goodman’s customers.
2. Joint Proposals: The collaboration will offer a bundled proposal that encompasses both energy-efficient lighting and infrastructure exploration services.
3. Joint Participation in Industry Exhibitions: The two companies will co-exhibit at national industry trade shows, showcasing their solutions in shared booths.
4. AI Integration: Both companies plan to coordinate with THE WHY HOW DO COMPANY’s AI Value-Up Headquarters to enhance their service proposals through advanced data utilization.

Strengths of Both Companies

Kowell has carved a niche in the market by providing a comprehensive range of services in LED lighting—including sales, rentals, maintenance, and outdoor advertising. Their focus on energy efficiency and cost reduction positions them as a leader in this segment.

Goodman, established in 1988, has been a specialist manufacturer supporting social infrastructure for nearly 40 years. The company offers a wide array of measuring and exploration devices for electricity, telecommunications, and water sectors. Goodman is known for its proprietary technologies, such as the Hydro-Tracer, a tracer gas leak detection tool (patent No. 6533279), and AI-powered constant monitoring systems for leak detection.

Future Prospects

THE WHY HOW DO COMPANY envisions a future of long-term growth and synergy within its group companies, positioning this collaboration as a pivotal step for both Kowell and Goodman. By working together, they intend to fully support energy efficiency and the inspection and exploration of social infrastructure in tandem, ultimately addressing client challenges and contributing positively to local communities.

Company Overview

Kowell Corporation

• - Location: 2-20-4 Kitauotsuka, Toshima, Tokyo, Japan
• - Representative: President Yoshitaka Kishimoto
• - Established: 2009
• - Business Activities: Sales, rental, maintenance of LED lighting, and management of outdoor advertising applications.

Goodman Corporation

• - Location: 2-3-3 Rikuura-Higashi, Kanazawa, Yokohama, Kanagawa, Japan
• - Representative: President Yoshikazu Oonuki
• - Founded: 1988
• - Business Activities: Distribution of measuring and exploration devices for electricity, telecommunications, and water infrastructure; manufacture of tracer gas leak detection devices.

THE WHY HOW DO COMPANY

• - Location: 22 Aizumicho, Shinjuku, Tokyo, Japan
• - Founded: July 2004
• - Listed: Tokyo Stock Exchange Standard (Code: 3823)
• - Representative: President Shingo Kameda
• - Business Activities: Non-exit-focused long-term M&A and management guidance for subsidiaries.
• - Web: https://twhdc.co.jp

Contact Details

For more information, please contact:
THE WHY HOW DO COMPANY - Management Headquarters
Phone: 03-4405-5460

This announcement aims to inform the public about the group’s initiatives and does not guarantee future performance or results.