#United States #New York #Reveal #OOH Advertising #Spotzi

Spotzi and Reveal Partnership: Revolutionizing OOH Advertising

Spotzi, a leader in location data and consumer insights, has announced an exciting new partnership with Reveal, a prominent player in out-of-home (OOH) advertising measurement. This strategic alliance positions Reveal as Spotzi's primary sales partner in the United States, allowing both companies to leverage each other's strengths to provide enhanced solutions for advertisers and media companies.

The partnership aims to combine Spotzi's cutting-edge data capabilities with Reveal's extensive experience and industry relationships. With Spotzi's innovative approach to planning and optimizing OOH campaigns, paired with Reveal's respected brand lift studies, clients will gain unparalleled access to vital tools that streamline the planning and measurement processes.

Advantages of the Partnership

One of the key rationales behind this collaboration is the strong credibility that Reveal holds within the OOH landscape. Their established relationships with buyers, sellers, and technology providers enable Spotzi to tap into a network of influential partners. CEO of Spotzi, Remco Dolman, highlighted the importance of these connections, saying, "Reveal's tremendous understanding of OOH advertising technology and their industry credibility completely align with our mission to deliver advanced data solutions."

As a significant benefit of this collaboration, Spotzi’s platform users will have direct access to Reveal's brand lift studies within the Spotzi UI. This integration simplifies the execution of data-driven OOH campaigns, allowing customers to obtain direct insights about campaign performance in real time. Advertisers and agencies can expect a vastly more efficient workflow, which not only aids in planning but also enhances the measurement of campaign impact.

Driving Impact in the OOH Ecosystem

This partnership signifies a meaningful step forward for both companies, with the intention of empowering brands to effectively reach their target audiences. By merging their resources, Spotzi and Reveal are committed to setting a new standard in the OOH advertising market. Randy Kilgore, CRO of Reveal, expressed confidence in the partnership, stating, "This collaboration allows us to bring highly effective OOH solutions to market. We’re excited to seamlessly integrate our brand lift studies within the Spotzi platform, enhancing the experience for Spotzi's customers."

About Spotzi

Spotzi stands out as a premier source for location data, playing a crucial role in the planning and execution of OOH campaigns by offering an AI-powered Planning Tool that identifies optimal advertising locations based on detailed audience profiling. They provide seamless digital retargeting that transforms OOH exposure into actionable insight, aiding agencies and media owners in maximizing their advertising strategies.

About Reveal

Founded in 2014, Reveal has established itself as a trusted leader in OOH audience measurement. The company focuses on delivering actionable insights for advertisers, thereby enhancing the accuracy and reliability of OOH advertising data. This dedication to data quality positions Reveal as a benchmark entity within the industry, making them an ideal partner for Spotzi.

Through this collaboration, Spotzi and Reveal are committed to enhancing the entire landscape of OOH advertising, establishing a foundation for precision, scalability, and increased effectiveness in campaign execution. As both companies work together, clients can look forward to a more integrated and insightful OOH advertising experience, further cementing their roles at the forefront of this evolving industry.