CHiQ Unveils Panda-Themed AI Technology and Sponsorship at IFA 2025

The Internationale Funkausstellung (IFA), the world's leading trade show for consumer electronics and home appliances, kicked off on September 5, 2025, in Berlin, Germany. This annual event has consistently showcased groundbreaking technologies and innovative products from various brands. This year, CHiQ, the international brand of Changhong, took center stage by introducing an impressive range of smart home appliances themed around pandas, marking a significant step in blending cultural elements with advanced technology, alongside strong commitments to environmental, social, and governance (ESG) principles.

Panda-Themed Smart Appliances

The panda-inspired product line unveiled at IFA serves as a perfect demonstration of CHiQ's innovative spirit and cultural storytelling. The highlight of this collection is the AI-powered television featuring a virtual companion named Panda Xiaobai. This character is designed to engage users with 24-hour panda-themed content, making the viewing experience more interactive and enjoyable. Another product, the AI-powered refrigerator, boasts a cloud-based humidity control system that helps keep food fresh longer, while the air conditioner utilizes adaptive AI algorithms to maintain optimal indoor climate conditions.

The design of these appliances draws inspiration from traditional Chinese ink aesthetics and panda silhouettes, reflecting an impressive fusion of high-tech sophistication and natural elegance, making them not just functional but also artistic pieces for the modern home.

Strategic Partnership with the FIS

Additionally, CHiQ announced a strategic three-year partnership with the International Ski Federation (FIS), becoming the official partner of the FIS Ski Jumping World Cup. This partnership represents a major milestone in CHiQ's global sports marketing strategy, building on the brand's involvement in several FIS events in Germany since 2023 and its collaboration with the German Ski Association (DSV).

Further reinforcing its commitment to excellence in sports, CHiQ continues to collaborate with world champion ski jumper Andreas Wellinger, sharing values of perseverance and excellence that resonate deeply with their audience. This partnership aims to not only promote the sport but also to foster a community around it, connecting technology with athleticism.

Commitment to Inclusivity in Sports

Reflecting its commitment to inclusivity, CHiQ has also become the official sponsor of the Wheelchair Tennis Open, organized by the German Tennis Federation (DTB). During IFA 2025, the DTB recognized CHiQ's efforts with a certificate of honorary partnership, highlighting its role in bridging technology and sports while advancing ESG values. This collaboration underscores CHiQ's ambition to create a meaningful social impact through innovation, advocating for diversity, equality, and sustainability worldwide.

Award Recognition

In recognition of its significant achievements, CHiQ was awarded the Leading AI Home Appliance Brand award at IFA 2025, celebrating its influential contributions to intelligent manufacturing and AI-based innovation. This award serves as a testament to the brand's dedication to delivering high-quality, innovative products that meet today's standards and pave the way for tomorrow's advancements.

Looking Ahead

CHiQ's presence at IFA 2025 reflects a holistic strategy driven by technological innovation and cultural resonance. By merging iconic Chinese imagery with partnerships at major international sports platforms, the brand continues to elevate its premium positioning in the market. With a focus on green technologies and AI-powered solutions, CHiQ is poised to consistently earn consumer trust through innovation and the creation of authentic value, positioning itself as a leader on the global stage of smart home appliances.

This commitment not only underscores the importance of innovation in consumer technology but also exemplifies the brand's aspiration to contribute positively to society and the environment, setting a benchmark for others in the industry.