Unveiling the Adidas Originals 'FOOTBALL PACK' Collection at ABC-MART with Shuntaro Yanagi

Adidas Originals 'FOOTBALL PACK' Launch

ABC-MART has teamed up with Adidas Originals to launch an exclusive collection titled "FOOTBALL PACK," showcasing a new style that embodies the passion for football in everyday life. Available at ABC-MART GRAND STAGE stores, ABC-MART SPORTS outlets, and their official online store, this collection aims to transform the intense emotions of a 90-minute football match into a stylish and practical wardrobe.

Experience Everyday Passion for Football

The essence of the "FOOTBALL PACK" is beautifully captured in the motto, "The emotions of a 90-minute game don’t fade away quickly." By integrating the thrill of football into everyday fashion, this collection allows sports enthusiasts to express their passion through a stylish new lens that fits their unique lifestyle.

Key items include the lifestyle shoe inspired by the classic Adidas Copa Mundial: the "MUNDIAL FC." This is complemented by the "GAZELLE TEAM," which cleverly fuses football aesthetics with everyday wear. To round out the offering, the apparel features a trending retro football style, including polo shirts under the label "FOOTBALL JERSEY."

Capturing Real Life with Shuntaro Yanagi

One highlight of the collection is the visually engaging campaign featuring Shuntaro Yanagi, an actor and model who has recently gained significant attention. Known for his love of football, Yanagi showcases the collection through various urban settings—be it in an office, a bustling street, or outside a stadium—demonstrating how individuals can seamlessly integrate Adidas Originals into their daily lives. The accompanying visual and film content reflect a relatable slice of city life, sparking recognition and resonating with viewers who aspire to mirror that authenticity in their own routines.

You can watch the promotional video on YouTube to see how the collection brings football culture to the street.

Shuntaro Yanagi: Rising Star

Born on May 16, 1991, in Miyagi Prefecture, Shuntaro Yanagi began his career as a model after winning the "Men's Non-No Model Grand Prix" in 2009. He quickly transitioned into acting, with notable performances in films like Tokyo Ghoul (2017), Rurouni Kenshin: The Final Chapter (2021), and Zom 100 (2023). This year alone, he stars in multiple films and is currently featured in the NHK historical drama Berabou. His diverse talent and popularity make him the perfect ambassador for the "FOOTBALL PACK."

Product Overview

FOOTBALL JERSEY TEE

- Price: 6,600 yen (tax included)
- Colors: White/Dark Brown
- Sizes: XS, S, M, L, XL, XXL

MUNDIAL FC

- Price: 16,500 yen (tax included)
- Colors: Cream/Auro, Dark/Cream
- Sizes: 22.0cm to 29.0cm (0.5cm increments), 30.0cm

GAZELLE TEAM

- Price: 15,400 yen (tax included)
- Colors: White/Black, Black/White
- Sizes: 22.0cm to 29.0cm (0.5cm increments), 30.0cm

About ABC-MART

Founded in 1985 as an importer of shoes and apparel, ABC-MART’s mission has been to provide the world with quality products at accessible prices. With continuous expansion, the company operates 1081 stores in Japan and 316 in South Korea, 63 in Taiwan, 8 in the United States, and 5 in Vietnam. ABC-MART aims to solidify its status as a globally recognized store brand.

Company Details:

- Name: ABC-MART, Inc.
- Representative: Minoru Noguchi
- Location: 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041
- Established: June 6, 1985
- Business: Retail of shoes, apparel, and goods, including product planning, manufacturing, and sales.