#Japan #Gakken #New Block #Ayagawa

Celebrate 60 Years of Gakken New Block with a Special Event!

Get ready for a vibrant and playful experience at the "Overloaded with Blocks! Dreamy New Block World" event, taking place at Aeon Mall Ayagawa in Kagawa Prefecture on November 29th and 30th, 2025. This special celebration commemorates the 60th anniversary of Gakken New Block, inviting families to immerse themselves in a colorful sea of 20,000 blocks.

Event Highlights

Block Playground Zone

The event is free of charge and features exciting activities that will cater to children and their families. Visitors will have access to a giant block pool, which promises to be a thrilling experience as they splash through the vast number of vibrant blocks!

• - Giant Block Pool: Dive into a massive pool filled with 20,000 blocks! A fun experience awaits where kids can play to their heart’s content in a sea of colorful building blocks.
• - Rolling Queue Giant Diorama: Experience the "Gakken New Block Rolling Queue", an incredible jet coaster that allows endless rolling of balls. It showcases best-selling products and fuels the imagination as kids roll their way to fun!
• - Meet Ichiban-kun: Families will meet the beloved character Ichiban-kun, providing perfect photo opportunities.

With a plethora of activities designed for parents and children to enjoy together, it's a weekend not to be missed!

POPUP Store

A special POPUP store will offer an exclusive chance to purchase unique block parts that aren't available anywhere else.

• - Limited Edition Parts: Pick up dinosaur parts, car tires, and even train heads, all available for purchase only at this event.
• - 60th Anniversary Products: Get your hands on special items like the "Gakken New Block All-Stars" alongside other popular products. Customers will even receive a limited edition Imabari towel featuring Ichiban-kun, while supplies last.

Event Schedule

• - Dates: November 29-30, 2025
• - Time: 10:00 AM to 5:00 PM
• - Location: Aeon Mall Ayagawa, 1st floor Green Court
• - Admission: Free (note: a time-limited entry to the block pool will occur every 40 minutes)

Tickets for specific time slots will be distributed each day starting at 10:00 AM, so participants can choose their preferred visiting hour!

For further details, you can check the official websites of Aeon Mall Ayagawa here and visit the Gakken New Block official Instagram for updates here.

About Gakken New Block

Gakken New Block is designed for children from as young as 1.5 years old, helping them to enjoy a fun and creative building experience that adapts to their developmental growth. This includes trial and error techniques in play, which foster creativity and enhance problem-solving skills. The joy of creating and discovering will surely ignite new talents and ideas in children while nurturing their interpersonal relationships with peers and parents. With the celebration of its 60th anniversary in spring 2025, Gakken New Block continues to inspire the next generation of innovators and thinkers.

For more details on Gakken New Block products, visit their official website here or check their official Instagram here.