NewDays Collaborates with WEGO for a Unique Fashion Experience Across 21 Stores

NewDays and WEGO Join Forces to Enhance Fashion Shopping Experience

In an exciting development for fashion enthusiasts, NewDays, managed by JR East Japan Cross Station Retail Company, and WEGO, a prominent name in Japanese street fashion, have teamed up to offer a fresh shopping experience through the launch of 'WEGO PICKS'. This collaboration aims to bring stylish yet everyday fashion essentials right to the customers in train station vicinity, ensuring convenience and style go hand in hand.

Starting from late July 2026, shoppers can find a curated selection of WEGO’s iconic items that include a variety of apparel and accessories across 21 selected NewDays stores. This unique initiative allows customers to shop effortlessly while they commute, blending fashion and everyday practicality.

A Closer Look at WEGO PICKS

The 'WEGO PICKS' project is designed to cater to the diverse customers of NewDays, showcasing a select range of WEGO’s staple fashion pieces that are perfect for daily wear. The product assortment is presented in unique packaging specifically tailored for this initiative. Included in the collection are:

- Cotton Crew Neck T-Shirt

- Available Sizes: S/M/L
- Colors: White/Black
- Price: ¥999 (Tax ¥1,099)
This basic T-shirt is made from 100% cotton, ensuring a comfortable fit for daily wear. With its relaxed silhouette, it serves as a great standalone or layering piece, available in unisex sizing.

- Cotton Rib Tank Top

- Available Sizes: M/L
- Colors: White/Black
- Price: ¥999 (Tax ¥1,099)
Perfect for everyday use, this tank top also made from 100% cotton fits comfortably with its form-flattering cut, versatile for layering.

- Compact Fit T-Shirt

- Available Sizes: S/M/L
- Colors: White/Black
- Price: ¥999 (Tax ¥1,099)
This compact T-shirt features a sleek silhouette that works well both as a standalone and as an underlayer.

- 2-Way Cup-in Camisole

- Available Sizes: S/M
- Colors: White/Black
- Price: ¥1,499 (Tax ¥1,649)
This camisole not only provides a natural lift but also features detachable straps, allowing for two different styles.

- 2-Way Cup-in Tank Top

- Available Sizes: S/M
- Colors: White/Black
- Price: ¥1,499 (Tax ¥1,649)
A trendy option, this tank can stand alone or be layered with other pieces for extra style.

- Basic Line Socks

- Sizes: 23-25cm/25-27cm
- Colors: 11 varieties
- Price: ¥350 (Tax ¥385)
Featuring a durable and playful design, these socks are perfect for everyday affairs.

- Color Lens Sunglasses

- Size: Free
- Colors: 3 choices
- Price: ¥999 (Tax ¥1,099)
Stylish yet practical, these sunglasses feature a classic frame design suitable for anyone.

- Smoke Lens Sunglasses

- Size: Free
- Colors: 3 choices
- Price: ¥999 (Tax ¥1,099)
Another fashionable option, perfect for casual outings.

- Photochromic Sunglasses

- Size: Free
- Colors: 2 options
- Price: ¥999 (Tax ¥1,099)
These versatile sunglasses adjust their tint based on UV exposure, merging fashion with functionality.

Note: Availability may vary by store.

About WEGO

The WEGO brand operates around 190 stores nationwide, creating a Lifestyle Culture Store that resonates with youth culture. Their corporate motto, 'YOUR FAN', emphasizes their commitment to appealing to diverse interests, fashion, and lifestyle through innovative product offerings and events, thereby sustaining strong support from the youth market. Recently, WEGO has also been expanding overseas, reflecting a global approach to urban youth culture through their 'WEGO YOUR CITY' visual campaign.

Connect with WEGO

About NewDays

NewDays, managed by JR East Japan Cross Station Retail Company, is a convenience store that provides products and services that fit seamlessly into daily life, with a focus on affordability and variety. Their average daily sales as of March 2026 stand at ¥782,000, with an average store size of more than 30 square meters, operating for over 14 hours a day. NewDays is continually expanding beyond train stations as they embrace new shopping landscapes.

In summary, the WEGO and NewDays collaboration signifies a creative leap towards making fashion more accessible for everyone while commuting, promising an exciting addition to the fashion offerings in Japan.