#Japan #Health Promotion #Coca-Cola #Kagawa

Introduction

Coca-Cola Bottlers Japan, headquartered in Minato, Tokyo, continues to demonstrate its commitment to community health by donating a portion of its sales from specific health-oriented beverages to Kagawa Prefecture. On May 20, 2025, executives from the company presented a donation of 908,843 yen to the Prefecture's Health and Welfare Department, marking the eighth occasion of such charitable giving under a partnership established with Kagawa in 2017.

Details of the Donation

The 908,843 yen donation comes from the sale of specific health-focused products, classified as Foods for Specified Health Uses (Tokuho) and products with functional claims. This initiative aims to support ongoing efforts to combat lifestyle-related diseases within the region. Over the years, the cumulative donations from Coca-Cola Bottlers Japan to Kagawa have reached an impressive total of 4,315,891 yen.

During the donation presentation, representatives from both Coca-Cola and Kagawa Prefecture were present.

• - Hidesuke Kawahigashi, Regional Director for Vending in Chugoku-Shikoku, from Coca-Cola, expressed the company’s enduring commitment to community welfare.
• - Hideshi Nagao, head of Kagawa’s Health and Welfare Department, received the donation, acknowledging Coca-Cola's significant role in the health promotion partnership.

Contribution Details

• - Date of Presentation: May 20, 2025
• - Recipient: Kagawa Prefecture
• - Donation Amount: 908,843 yen
• - Sales Period: April 1, 2024 - March 31, 2025

Health-Focused Products

The donation is attributed to the sales of a range of specific products:
1. Foods for Specified Health Uses (Tokuho):
- Coca-Cola Plus (470ml PET bottle)
- Karada Sukoyaka Tea W (350ml, 1500ml PET bottles)
- Ayataka Tokusen Tea (500ml PET bottle)

2. Functional Claim Foods:
- Karada Odayaka Tea W (350ml PET bottle)
- Karada Refresh Tea W (440ml PET bottle)
- Karada Jun Tea Advance (410ml PET bottle)
- Sokenbicha Health Material Barley Tea (600ml PET bottle)
- Sokenbicha Kettle's Strong Barley Tea (600ml PET bottle)
- Ayataka Dark Green Tea (525ml PET bottle)
- Ichi (Hajime) Green Tea One Bottle a Day (500ml PET bottle)
- Aquarius S Body (500ml PET bottle)

These selected beverages not only embody the essence of Coca-Cola's health-centric mission but also provide consumers with functional benefits promoting overall well-being.

Corporate Philosophy

Coca-Cola Bottlers Japan is built upon the corporate philosophy of “Paint it RED! Change the Future.” This guiding principle reflects the company's mission to deliver happy moments for everyone, creating value while helping to resolve regional health concerns. The initiative is part of the Creating Shared Value (CSV) approach, which stresses the importance of collaborating with various partners to enhance community welfare.

The success of this partnership underlines the significance of corporate responsibility in improving public health outcomes. Coca-Cola Bottlers Japan continues to strive towards meaningful contributions that foster healthier lifestyles across Kagawa Prefecture and beyond.

Conclusion

Through initiatives like this donation, Coca-Cola Bottlers Japan highlights the impactful role of corporations in social responsibility. Such efforts not only benefit communities but also reinforce the vital connection between business and health, paving the way for healthier futures through collaboration and shared values.