Celebrating Our Festival: A Deep Dive into Joyful Chinese New Year Customs

The Spring Festival, better known globally as the Chinese New Year, holds a significant place in the hearts and minds of Chinese people. Marking the beginning of the lunar calendar, it is traditionally a time for family gatherings, feasting, and rituals designed to attract good fortune for the year ahead. As we approach this cherished occasion, 2025 brings forth a unique broadcast initiative titled "Our Festival • Joyful Chinese New Year". This multi-platform series aims to highlight the historical roots and contemporary expressions of Spring Festival customs, demonstrating how traditions have evolved while still respecting their heritage.

Produced by the International Channel of China Media Group, CCTV-4, this celebration encompasses a series of vibrant broadcasts designed to captivate viewers from around the world. Throughout the festival, from New Year's Eve to the Lantern Festival on the 15th day of the New Year, audiences will be treated to a plethora of content reflecting the festive spirit of the holiday.

A Glimpse into the Customs

At the heart of this initiative lies the rich tapestry of customs that accompany the Spring Festival. These practices, handed down through generations, are not only a celebration of the new year but also a reflection of Chinese culture and unity. This year, the CCTV-4 gala titled "Legendary Chinese Festival Chinese New Year 2025" is set to showcase a segment dedicated specifically to family celebrations across the nation, creating a sense of togetherness that transcends geographical boundaries.

In addition to the gala, CCTV-4 has planned a series of short videos released on its various multimedia platforms. Each video will transport viewers to different regions of China, showcasing unique local customs. For example, the Datong Ice and Snow Music Festival presents a stunning