AiMOGA Partners with Chery Auto Group to Advance Humanoid Robots in Retail

AiMOGA Partners with Chery Auto Group



On July 15, 2025, AiMOGA, a leader in robotics, convened its inaugural Partnership Conference at the Beijing Capital International Convention Center, in partnership with Chery Auto Group. The event brought together over 3,000 automotive dealers, signaling AiMOGA's commitment to expanding its humanoid robot solutions within the retail sector globally.

Merging Automotive with Humanoid Robots



The conference highlighted the dynamic shift in the automotive industry, where immense investments in embodied artificial intelligence (AI) have become crucial. The integration of humanoid robots is deemed a strategic move towards transforming intelligent services in the sector. Pioneering companies like Tesla, Toyota, and XPENG are also exploring similar ventures, with estimates projecting the humanoid robotics market to surpass €50 billion by 2035.

Since April 2025, AiMOGA has been at the forefront of this movement in China, successfully deploying humanoid robots at scale with the delivery of 220 units worldwide. These sophisticated robots feature seamless integration of Chery's autonomous driving systems and AiMOGA's proprietary AI, CheryGPT, which facilitates enhanced mobility and interactions with customers.

Real-World Deployment and Impact



The humanoid robots have already made a splash in automotive dealerships, where they perform various functions—from welcoming customers to responding to inquiries and showcasing vehicle features through engaging demonstrations. Early trials reveal substantial benefits, including an increase in lead conversions and a decrease in front-desk workload, indicating a promising utility in enhancing dealership operations.

The first of these robots, named 'Mornine,' is currently operational in locations such as Malaysia and Hong Kong, marking a successful step for AiMOGA in establishing its global readiness for wider distribution.

Building a Sustainable Business Model



The Partnership Conference saw participation from over 3,000 dealerships and retail partners, engaging them with live demonstrations and presentations on the practical advantages that humanoid robots can provide in customer interactions and operational efficiency. The concept of a

Topics Consumer Technology)

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