#Japan #Tokyo #Interlink #Router Survey #Manufacturer Trust

Understanding Router Selection Criteria Through Interlink's Survey

Interlink, a well-respected internet service provider based in Tokyo, has conducted a detailed survey about the selection criteria for routers among its service members. The survey aimed to gather insights into the actual usage and preferences of users regarding routers. Notably, the results from the survey indicated a significant trend among users who prioritize factors such as connection stability and manufacturer reliability over the often-considered aspect of price. This survey aligns with the occasion of 'Wi-Fi Router Review Day', held on November 11th.

Survey Overview

The survey was conducted between February 3 and March 14, 2025, targeting Interlink members, and gathered responses from 536 participants. The method employed for the survey was via voluntary internet responses, providing a comprehensive look into preferences surrounding routers, not just limited to Wi-Fi routers.

Key Findings

Among the factors participants considered most important while selecting their routers, here are the highlights from the survey responses:
1. Connection Stability was selected by 295 participants, making it the top priority for router selection.
2. Manufacturer Reliability, important for ensuring product trustworthiness, was indicated by 257 respondents.
3. Price, typically a primary consideration for many consumers, was brought up by 226 participants but lagged behind stability and reliability.
4. Communication Speed was also a significant factor with 204 mentions, showcasing a keen interest in fast and efficient internet experiences.
5. Other considerations included security functions, the ease of setup, and compliance with the latest communication standards like Wi-Fi 6.

Popular Router Brands

The survey also captured data on the brands of routers currently in use by participants, with the following brands leading the rankings:

• - YAMAHA - 119 users
• - BUFFALO - 101 users
• - NTT East/West Japan - 87 users
• - NEC Platforms - 79 users
• - TP-Link - 60 users

The results illustrate a strong preference for domestic manufacturers among users, a trend that remains resilient across both corporate and individual users.

Insights into Model Selection

Upon asking respondents about the specific models of routers they are utilizing, the options varied widely. A notable mention was the YAMAHA model range, particularly the NVR510 and RTX820 series, which garnered considerable responses. This diversity in preferences underscores the varying requirements and preferences among users.

Lessons Learned

Overall, the survey showcases a pivotal shift in consumer priorities. While price often takes precedence in many purchasing decisions, the Interlink data strongly suggests that stability and trust play more crucial roles in the selection of routers among serious users. This boils down to a fundamental understanding that a reliable connection can outweigh the upfront costs associated with router purchase.
Moreover, as the world continues to advance in digital connectivity, the importance of secure and stable home and office networks cannot be overstated. Communication providers and router manufacturers alike must acknowledge these shifting paradigms for a more consumer-centric approach in their offerings.

Closing Thoughts

As Interlink progresses toward its 30th anniversary, their commitment to deliver insightful data and foster innovation within the ISP sector reinforces their standing in the industry. The survey results highlight the vital importance of ensuring reliable connectivity for users, paving the way for routers that meet both the functional needs and trust expectations of consumers moving forward.