Three New Digital Advertising Screens Launch at Sannomiya Station in Kobe, Japan

Introduction

Sannomiya Station, a key terminal in Kobe, Japan, will enhance its advertising landscape with the addition of three new digital signage screens. Starting on April 6, 2026, these screens - "Sannomiya Entrance Vision," "Sannomiya Home DS-2," and "Sannomiya Concourse DS" - will connect to the LIVE BOARD marketplace, revolutionizing how advertising is deployed and measured within the bustling station.

New Advertising Capabilities

The partnership between Hankyu Hanshin Marketing Solutions and LIVE BOARD introduces state-of-the-art advertising techniques that leverage data-driven metrics. Advertisers can now opt for the classic methods of specifying broadcast periods and frequencies or switch to a more progressive system using impressions based on visibility estimates. By utilizing location data from NTT Docomo, the new system allows for detailed tracking of how many people are likely to have viewed the ads, thus enhancing ROI.

A Hub of Activity

Sannomiya Station is a pivotal hub, frequented by over 110,000 commuters daily. Known for its vibrant mix of business, shopping, and tourist hotspots, the station serves as a door to Kobe's rich offerings. The introduction of these three new digital media points ensures comprehensive coverage across major pedestrian routes within the station, tapping into the diverse visitor demographic ranging from tourists to business professionals and students.

The New Signage Details

1. Sannomiya Entrance Vision: Positioned directly inside the main ticket gate, this large LED display offers high-quality visuals, providing striking and engaging advertisements.
- Launch Date: April 6, 2026
- Dimensions: 2025mm x 3600mm
- Location: Front-facing at the Sannomiya Station East Ticket Gate
- Broadcast Hours: 5:30 AM - 12:00 AM (18 hours 30 minutes)
- Audio: No audio support

2. Sannomiya Home DS-2: This digital signage, featuring 20 screens with 75 inches each, is strategically located on the No. 2 platform and can target both directions of rail commuters.
- Launch Date: April 6, 2026
- Dimensions: 75 inches per screen
- Location: No. 2 platform of Sannomiya Station
- Broadcast Hours: 5:30 AM - 12:00 AM (18 hours 30 minutes)
- Audio: No audio support

3. Sannomiya Concourse DS: Located in the eastern concourse, this signage consists of 28 screens with 70 inches each, capable of audio broadcasts for heightened impact.
- Launch Date: April 6, 2026
- Dimensions: 70 inches per screen
- Location: Eastern concourse of Sannomiya Station
- Broadcast Hours: 5:30 AM - 12:00 AM (18 hours 30 minutes)
- Audio: Available for use

Future Plans and Innovations

Hankyu Hanshin Marketing Solutions and LIVE BOARD have set their sights on advancing the outdoor advertising market by establishing effective and efficient platforms for OOH advertising. Their collaboration aims to continuously enhance the quality and reach of advertising in response to diverse lifestyles and demands in the ever-evolving digital landscape. With ongoing upgrades to their digital capabilities and expansion of their advertising networks, both companies are committed to creating new value in the OOH sector.

Conclusion

With the launch of these new digital signage options, Sannomiya Station marks a significant evolution in urban advertising space, harnessing the power of technology and data to create a more engaging and targeted advertising experience. As they prepare for their 2026 debut, these screens promise to bring a fresh approach to how advertisements are communicated within one of Japan's most bustling transport hubs.