#Japan #Tokyo #Cosmetics #Rilakkuma #Love Liner

A Cute Collaboration: Love Liner and Rilakkuma

The beloved eye makeup brand Love Liner, in partnership with the adorable character Rilakkuma, is set to launch a limited edition liquid eyeliner on May 28, 2026. Produced by msh Co., Ltd., a company based in Shibuya, Tokyo, this new eyeliner will be exclusively available at Tsuruha Group stores, including Tsuruha Drug, Kusuri no Fukutaro, and Wellness Drugstore, among others.

A Playful Design

This special eyeliner is themed around the concept of being a gentle companion, showcasing Rilakkuma and friends in a charming design that captures them enjoying a variety of toasts. The playful and soothing visuals are sure to delight fans and customers alike. What sets this eyeliner apart is its refillable design, allowing users to keep using their favorite Rilakkuma-themed bottle over and over again.

Product Features

The Love Liner liquid eyeliner boasts a high-quality tip that allows for precise application, whether you need ultra-fine lines or bold strokes. It's designed to withstand water, sweat, and tears, making it highly waterproof and smudge-proof. Best of all, it can be easily removed with lukewarm water, ensuring that you can effortlessly maintain your eye makeup routine.

Product Overview

• - Product Name: Love Liner Liquid Eyeliner R5 Rilakkuma Design (exclusive to Tsuruha Group)
• - Price: 1,760 yen (tax included)
• - Colors Available: Four shades (Black, Brown, Dark Brown, Mocha Gray)
• - Release Date: Starting May 28, 2026, at various Tsuruha Group stores across Japan. Note that the exact release dates may vary by location, and some stores may not carry the product.

For more detailed information, visit their official site.

About Rilakkuma

Rilakkuma, an adorable bear character, is well-known for its casual lifestyle, sharing delightful moments with friends like Korilakkuma and Kiiroitori at the home of a working woman named Kaoru. Despite the mystery surrounding who's inside the costume, Rilakkuma is preoccupied with delicious food daily, favoring dishes like pancakes, omurice, pudding, and dango. The character's friendship with the brown bear named Chairoikoguma adds charm to the story.

To learn more about Rilakkuma, check out their official website and follow them on X.

Celebrating Chairoikoguma's Anniversary

2026 is a monumental year, marking the 10th anniversary of Chairoikoguma! An anniversary site has been launched, featuring fun activities like a daily fortune challenge, a historical overview of Chairoikoguma, and a series of four-panel comics titled “# Chairoikoguma’s Honey Forest News.” Fans can also download special anniversary wallpapers, so be sure to check it out!

Visit the Chairoikoguma anniversary site here and keep up with updates on their official X page.

About San-X

San-X is known for creating a vast array of over 1,000 original characters, with notable creations such as Rilakkuma, Sumikkogurashi, and Tarerutta Panda. Their endearing and somewhat surreal characters resonate with many people, combining cute appearances with a warm and comforting essence. Through original products, licensing, events, and various media, San-X continues to spread joy globally.

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