#Japan #Tokyo #AESTURA #AND RELAX #Matsumoto-yu

AESTURA and Matsumoto-yu: A Unique Bathhouse Collaboration

Experience a one-of-a-kind collaboration at one of Tokyo's most beloved bathhouses, Matsumoto-yu, thanks to AND RELAX. From January 17 to January 31, 2026, visitors will have the chance to explore the beautifully crafted world of AESTURA, Korea's number-one dermacosmetic brand, combined with the relaxing ambiance of the iconic bathhouse.

Background of the Collaboration

The recent surge in popularity of saunas and bathhouses for wellness and self-care has led to a growing community of visitors across various age groups. After enjoying a soak or sauna, people's interest in skincare often peaks. Recognizing this trend, AND RELAX has created an experiential promotion that seamlessly connects bathhouse visits with brand experiences. The upcoming collaboration centers on addressing the post-bath dryness experienced by many and will highlight AESTURA's flagship product, the Atobaria 365 series.

Unique Experiences Awaiting Visitors

During the limited-time event, guests will enjoy the following special activities:

• - Original Collaboration Bath - "Atobaria no Yu": A milky white bath inspired by AESTURA's "Atobaria 365 Cream" will be available for guests, creating a serene atmosphere to help them unwind before and after their sauna experience. This unique bath promises to transport guests to AESTURA's delicate skincare universe.

• - Amentities for Product Experience: Attendees can immerse themselves in a full usage experience of the Atobaria 365 series through specially provided amenities within the bathhouse, allowing them to connect their bath experience with skincare solutions tailored to their post-soak skin needs.

• - Visitor Incentives: Participants will receive goodies such as:

- A sample of the Atobaria 365 Cream (3mL)
- An Atobaria 365 Cream sticker

• - Social Media and LINE Incentives:

- Registering for AESTURA's official LINE will get guests a 10mL sample of the Atobaria 365 Cream.
- Following AESTURA's Instagram grants access to a 10mL Hydro Cream sample.

• - Social Media Photo Contest: Guests can win original merchandise by posting their photos taken at Matsumoto-yu on AESTURA's official Instagram or X, with a selection of 20 winners drawn (note: photography is prohibited in changing and bathing areas).

About AESTURA

AESTURA operates at the intersection of pharmaceutical expertise and cutting-edge cosmetic science, backed by the research powerhouse Amorepacific. The brand has become beloved by users in Korea, linking them closely with dermatological insights. As the leading dermacosmetic brand in Korea, AESTURA enjoys a strong connection with consumers who value professional advice on skincare.

About Matsumoto-yu

Established in 1936, Matsumoto-yu underwent a significant renovation in 2021, achieving its crowdfunding goal within a day. The bathhouse now beautifully marries traditional design with modern amenities, creating a designer bathhouse that appeals to multiple generations.

About AND RELAX

AND RELAX specializes in experiential promotions that connect brands with consumers through venues such as saunas, bathhouses, and hotels. With a keen eye for visitor flows and facility characteristics, the company crafts experiences that convey brands' stories and values seamlessly. They are always open to discussions about customized proposals tailored to business needs.

For inquiries, please contact:

• - AND RELAX
• - Location: 2-2-15 Minato, Aoyama, Tokyo
• - CEO: Takagi Yayoi
• - Website: AND RELAX
• - Contact: [email protected]