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Sojern Unveils European Destinations Advisory Board in Paris

Sojern, a leading AI-powered marketing platform for the hospitality industry, has announced the establishment of its first European Destinations Advisory Board at a gathering in Paris. This board, similar to its North American counterpart, consists of influential leaders from across Europe, dedicated to finding new and innovative solutions for the challenges faced by destination marketers.

The board members convened to discuss pressing issues and opportunities in the travel sector. Sophie Mandrillon, Director of Marketing Partnership at Atout France, stated, “Atout France aims to showcase the diversity and richness of French destinations while exploring innovative ways to engage travelers. Collaborating with Sojern enhances our understanding of target audiences, measures campaign effectiveness, and ensures we reach travelers in meaningful and impactful ways.” She expressed excitement about joining the board alongside other prominent destination representatives, emphasizing the importance of exchanging ideas and addressing common challenges to stimulate growth in Europe’s tourism sector.

Luca Romozzi, Commercial Director for Europe at Sojern, highlighted the unique opportunities and challenges presented by Europe’s varied travel destinations. He explained, “The board will focus on developing common frameworks for measuring audience engagement, sustainability communication, and AI-driven personalization. These are key themes reshaping destination marketing globally.” Romozzi reiterated Sojern's commitment to uniting voices from across the region to share insights, leverage digital innovations, and collaboratively develop solutions that keep Europe at the forefront of global tourism.

Sojern’s dedication extends beyond just assisting in reaching ideal travelers; it also includes fostering the growth of the travel industry as a whole. The European Destinations Advisory Board will collaborate with tourism professionals to meet the evolving demands of destinations and create innovative solutions that enable global growth. The board is composed of seasoned executives with a shared objective of advancing the industry collectively.

The first European Board members for 2025 include:

• - Emma Gordon, Senior Marketing Manager at Marketing Manchester
• - Stefano Taddio, Digital Marketing Manager at Promoturismo Friuli
• - Miguel Gallego, Head of Marketing Communications at the European Travel Commission
• - Cormac O'Suilleabhain, Brand Partnership Manager at Tourism Ireland
• - Costanza Giovannini, Project Leader at Visit Tuscany
• - Eleni Mitraki, Director for Tourism Promotion at the Greek National Tourism Organisation (GNTO)
• - Jana Štumpová Konicarová, Director of Marketing Foreign Offices at Czech Tourism
• - Eve Le Gall, Deputy Marketing Director at Atout France
• - Charel van Dam, Marketing Director at the Netherlands Board of Tourism & Conventions (NBTC)
• - Eliza Ferguson, Head of Consumer Marketing at London Partners

From cooperative strategies to the recently released report on the State of Destination Marketing 2025, which offers insights from nearly 200 Destination Marketing Organizations (DMOs) worldwide, Sojern has long been a trusted partner for DMOs. The platform provides innovative solutions to increase visitor numbers and highlights the economic benefits of digital marketing initiatives.

To learn more about how Sojern collaborates with destination marketers, please visit www.sojern.com/destinations.

Founded in 2007 and headquartered in San Francisco, California, Sojern operates teams in the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region. The company continues to enhance the growth and profitability of the travel industry through its comprehensive marketing platform, which combines user-friendly software products and services, unparalleled insights into travel behavior, intelligent targeting, multichannel activation, and networked guest experiences—all from a single source. Over 10,000 destination marketers rely on Sojern’s platform each year to find, engage, and retain travelers.