Experience the Unique BONEARTH FOOD MARKET's First Pop-Up at LOST AND FOUND

BONEARTH FOOD MARKET's First Pop-Up at LOST AND FOUND

Starting from September 12 to September 20, 2026, BONEARTH FOOD MARKET will hold its very first pop-up event in Tokyo's Tomigaya at the general store, LOST AND FOUND. This innovative food brand is launched by NIKKO, a porcelain manufacturer based in Ishikawa Prefecture, with the concept of "Tasting the Earth". BONEARTH aims to connect food experiences by recycling materials and returning them to the soil, creating a complete cycle from tableware to fertilizer to soil, crops, and finally, food.

The highlight of the event will be the food truck debut of BONEARTH FOOD MARKET, offering a chance to sample their unique Vegetable Craft Ice Cream. Unlike standard ice cream, this delightful treat is crafted using six different vegetables, enriching flavors and textures while making it enjoyable for all ages. Methods utilized incorporate a revolutionary recycling fertilizer called "BONEARTH®", allowing food lovers to connect with the story behind their favorites while indulging in delectable treats.

During the pop-up, visitors can enjoy an array of flavors from the Vegetable Craft Ice Cream, which aims to reshape perceptions about the relationship between food and environment. Each flavor is meticulously developed with the collaboration of craft ice cream brand "HANDELS VÄGEN", ensuring that the natural sweetness and character of each vegetable are accentuated. Customers can choose from amazing flavors like:

- Corn Milk: A rich, creamy experience highlighting natural corn sweetness.
- Arugula Milk: A complex flavor that melds the peppery notes of arugula with milk’s richness.
- Edamame Milk: A mild flavor that gracefully presents the essence of edamame.
- Kale Milk: A refreshing and light take on your classic milk flavors.
- Carrot Milk: Captures the sweet essence of carrots in a silky delight.
- Beet Milk: A robust and flavorful experience showcasing the earthy sweetness of beets.

Prices at the pop-up will range from 700 JPY for a single scoop to 900 JPY for double scoops, allowing attendees to select their preferred option in either a cup or cone. Additionally, various organic drinks will also be offered, ensuring a refreshing accompaniment to your ice cream selections.

Connecting Culture and Sustainability

What really ties BONEARTH FOOD MARKET and LOST AND FOUND together is their shared vision for promoting a sustainability-centered lifestyle. The lost-and-found store has focused on creating long-lasting tools and tableware that enhance daily lives. Simultaneously, BONEARTH FOOD MARKET advocates for a cyclical lifestyle by freely utilizing recycled fertilizers to sustainably nurture crops, bridging a connection between everyday living and environmental consciousness. This pop-up event serves as a unique intersection for both philosophies and offers the community a chance to explore these concepts in greater depth.

Engaging Activities for Children

The event will also serve as a platform to educate children about "circulation" in food and nature. Collaborating with "Mikka Library of Pictures and Words" located in Kameari, a cozy library will be set up, allowing children to indulge in picture books throughout the day. These activities aim to spark creativity and conversations among children about food, nature, and the cycles surrounding them.

There will be additional engaging sessions scheduled, like a storytelling event on September 13 involving music and picture books, introducing themes of food and the circulating nature of materials. Weekends will also include the sale of BONEARTH-grown vegetables and rice, giving attendees hands-on insights into the cycle from farm to table, further strengthening their understanding and appreciation for the food they consume.

About BONEARTH FOOD MARKET

BONEARTH FOOD MARKET epitomizes NIKKO's long-standing ethos of valuing and preserving quality. It symbolizes a shift in focus towards sustainable eating within the scope of NIKKO’s operations. The lifeblood of this brand is its artisanal supplement, BONEARTH®, produced from leftover porcelain. This innovative fertilizer allows nutrients derived from porcelain’s minerals to return to the soil, nurturing a thriving agricultural ecosystem and community initiatives.

For those preparing to plunge into this delectable adventure, be sure not to miss the chance to experience the BONEARTH FOOD MARKET pop-up. A mixture of natural flavors and sustainability awaits, redefining the way we think about our culinary encounters. Visit the pop-up and witness this extraordinary concept unfold at LOST AND FOUND in Tokyo’s vibrant Shibuya district!