Unveiling the Event: Discover Yourself with All-Natural Shabon Soap
In a unique collaboration, movel Co., Ltd. has partnered with Shabon Soap Co., Ltd. to present an enchanting event titled "Experience the True You with All-Natural Soap at the Sacred Sauna". This special event will take place at Yulax, located in Kumamoto City, from
July 7 to July 13, 2025.
Shabon Soap, a pioneering brand in additive-free soap, is celebrating 50 years of manufacturing and selling all-natural soaps in 2024. Their motto for this journey has been "Cleanse and Laugh!" aimed at expressing the brand's value. With the rising popularity of saunas, particularly among the younger generation, the event seeks to connect visitors with the comforting essence of Shabon Soap products through a series of immersive experiences.
Event Description
The core of this event is to provide attendees with an opportunity to cleanse themselves with Shabon Soap, rejuvenate in the sauna, and reflect on their personal journey toward discovering their "truly natural" self. Through this unique experience, participants will engage with the concept of "finding true harmony with nature" by using the brand's products within the serene environment of Yulax.
Event Highlights
1.
Key Visuals:
The event will showcase a collaborative logo featuring Shabon's character alongside Yulax branding, prominently displayed on visuals of Shabon Bath Soap, enhancing the journey of participants.
2.
Immersive Experience Contents:
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Changing Room Drapes: Special signage at the entrance and within the changing room will welcome guests, setting the tone for the experience.
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Reflection Mirrors: Mirrors placed near the washing area will feature confessions and secret messages inviting guests to engage in self-reflection.
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Open-Air Bath Area: A wall in the outdoor bath will share Shabon Soap's philosophy on natural ingredients and harmony, offering a calming perspective as guests relax.
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Product Interaction: Attendees will have the chance to experience Shabon Soap's shampoos, conditioners, body washes, and facial soaps as part of their bathing amenities during the event.
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Gifts: Participants will receive a booklet explaining Shabon Soap's commitment to natural products and samples of Shabon Bath Soap.
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Merchandise Sales: Exclusive event merchandise will be on sale, including unique stickers and sauna hats.
Event Details
- - Dates: July 7 (Monday) – July 13 (Sunday), 2025
- - Hours: 10:00 AM – 8:00 AM
- - Location: Yulax, Kumamoto City, 722 Honjo-cho, Chuo Ward
- - Admission Fees: Adults (Weekdays: 900 yen, Weekends: 1,000 yen), Children (4 years to elementary school: 300 yen)
- - Organizers: Shabon Soap Co., Ltd. and Yulax (Kyoei Kanko Co., Ltd.)
For more information, check:
About Shabon Soap Co., Ltd.
Founded in 1910, Shabon Soap has been committed to protecting health and clean water, manufacturing eco-friendly, additive-free soaps since 1974. Their unique craftsmanship retains natural moisturizers, resulting in a gently cleansing experience.
About Yulax
Yulax is not just any spa but a sanctuary renowned for its extensive sauna selection, even surpassing the number of traditional baths. Features include salt saunas and meditation areas, attracting sauna enthusiasts from all over Japan, earning it the reputation of the "Western Sacred Place of Saunas."
Join us for a transformative experience where you can embrace the tranquility and let your true self shine through!
Company Information
movel Co., Ltd.
Located at: 1-26-20, Higashi, Shibuya-ku, Tokyo, 9F Tokyo Tatemono Higashi Shibuya Building
CEO: Yuki Kawai
Established: October 2018
Website:
movel
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