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Seven-Eleven Introduces Special Products for the Nagaoka Fireworks Festival

In a delightful collaboration aimed at supporting the upcoming Nagaoka Fireworks Festival, Seven-Eleven Japan is set to launch a series of six exclusive products inspired by local flavors and ideas from students at Nakagami Elementary School. These offerings will roll out to approximately 430 Seven-Eleven stores in Niigata Prefecture starting July 28, 2023, as part of a long-standing commitment to revitalizing local culture through food.

Collaboration with Local Schools

This initiative sees a unique collaboration with Nakagami Elementary School, where students contributed ideas that shaped the development of these special products. The theme centers around showcasing “local tastes” that resonate with the spirit of the Nagaoka Fireworks Festival, allowing residents and visitors to indulge in a culinary experience that reflects the community's identity.

Seven-Eleven has partnered with the Nagaoka Fireworks Foundation since 2017 through various agreements aimed at promoting the festival and its significance. Part of the sales from these special items will contribute to the “Reconstruction Prayer Fireworks Phoenix” scheduled for 2027, highlighting the company's commitment to supporting and uplifting the region.

Featured Products

Here’s a look at the six special items you won't want to miss:

1. Ginger Soy Sauce Rice with Chashu and Menma

• - Price: 298 yen (including tax 321.84 yen)
• - Launch Date: July 28, 2023, onwards
• - Region: Niigata Prefecture

This onigiri features ginger soy sauce rice enhanced with spinach and naruto, topped with slow-cooked chashu and flavorful menma, offering a delightful taste akin to the famous Nagaoka ginger soy ramen.

2. Salmon and Roe Edamame Rice Onigiri

• - Price: 298 yen (including tax 321.84 yen)
• - Launch Date: July 28, 2023, onwards
• - Region: Niigata Prefecture

Combining popular ingredients from Niigata, this onigiri includes both roe and red salmon, mixed with edamame for a summery delicacy that bursts with flavor and color.

3. Strawberry Rare Cheese Cream Puff

• - Price: 398 yen (including tax 429.84 yen)
• - Launch Date: July 28, 2023, onwards
• - Region: Niigata Prefecture

This new sweet creation features light strawberry rare cheese sandwiched between choux pastry, offering a vibrant look and a delightful combination of tang and creaminess.

4. Mini Roll Yakisoba and Sauce Chicken Cutlet

• - Price: 320 yen (including tax 345.60 yen)
• - Launch Date: July 28, 2023, onwards
• - Region: Niigata Prefecture

Enjoy a fusion of festival favorites with this mini roll that combines beloved yakisoba and the region's sweet-spicy sauce chicken cutlet, perfect for summer festivities or fireworks displays.

5. Cold Nagaoka Ginger Soy Sauce Ramen

• - Price: 498 yen (including tax 537.84 yen)
• - Launch Date: July 28, 2023, onwards
• - Region: Niigata Prefecture

Experience the local taste with this chilled version of Nagaoka’s famous ginger soy ramen, featuring a refreshing broth enhanced with pork, grated ginger, bean sprouts, spinach, and green onions, ideal for hot summer days.

6. Curry Fried Chicken

• - Price: 278 yen (including tax 300.24 yen)
• - Launch Date: July 28, 2023, onwards
• - Region: Niigata Prefecture

This fried chicken is coated in a spicy curry-flavored batter, delivering a bold aroma and succulent meat, making it a great snack or light meal.

Please note, prices may vary by store, and the availability of products is subject to change. Stay updated by checking the official website for the latest information on product availability and details.

Through this campaign, Seven-Eleven aims not just to delight customers with delicious offerings, but also to foster a deeper connection with the local community and celebrate the vibrant culture of Niigata.