#Japan #Tokyo #Yushiro #Photocatalyst #Pikyamin

Pikyamin Enters the NIKKEI Corporate Character Election 2025

株式会社ユシロ, based in Ota City, Tokyo, is making waves with its vibrant mascot, Pikyamin. This character is the face of Yushiro's vitamin-based photocatalyst products and has entered the NIKKEI Corporate Character Election 2025. This initiative, organized by the Nihon Keizai Shimbun (Japan Economic News), encourages readers to vote for their favorite company mascots between August 18 and September 19, 2025. The results will be announced in October 2025.

Pikyamin's participation marks a significant move for Yushiro as it explores new avenues for communication through corporate branding. The character is not just a symbol but an ambassador communicating the benefits of Yushiro's photocatalyst technology, which is designed to be safe, sustainable, and environmentally friendly. Yushiro hopes that through this election, more people will appreciate Pikyamin's charm and become familiar with the company’s diverse range of products.

The voting process is accessible to anyone with a Nikkei ID, which can be obtained for free. This is an exciting opportunity for fans of both corporate characters and innovative technology to support a mascot that represents a commitment to social sustainability. Pikyamin embodies the essence of the company's vision—an eco-friendly approach to advanced technology. As the company embarks on this new venture, they are eager to heighten public awareness of the value and significance of their vitamin-based photocatalyst products.

About Pikyamin

Pikyamin was created to showcase Yushiro’s dedication to environmentally friendly technologies. The character symbolizes safety, sustainability, and wellness—attributes that resonate deeply with the company’s mission. With Pikyamin at the forefront, Yushiro aims to launch a new kind of dialogue with the public, promoting the significance of their photocatalyst technology in enhancing both individual health and environmental quality.

The upcoming election serves as a platform for Pikyamin not just to capture votes, but to convey a message about the importance of eco-friendly solutions in today’s world. The company believes that through engaging mascot campaigns, they can reach a broader audience and expand the understanding of their products, which include metalworking fluids, maintenance products, and self-repairing materials among others.

Voting Information

Voting is open from August 18, 2025 to September 19, 2025. Participants can cast their votes by visiting the dedicated voting site: Vote for Pikyamin. Ensure you have your Nikkei ID ready, and join the fun of supporting your favorite corporate character throughout this exciting campaign.

Embracing the Future

As Yushiro continues to innovate and expand its market presence, the role of Pikyamin will be crucial in communicating the company's ideals. Through a creative blend of technology and character branding, Yushiro is paving the way for a brighter and more sustainable future. They invite everyone to cheer on Pikyamin as it embarks on this journey in the NIKKEI Corporate Character Election 2025. Your support will not only help Pikyamin reach new heights but also promote a cause that benefits our planet and society as a whole.

Stay tuned for the results, expected to be shared in October 2025, and join us in celebrating innovation and sustainability through Yushiro’s unique mascot.