#Japan #Tokyo #Prediction One #SHANON MARKETING PLATFORM #AI分析サービス

Sony Network Communications Introduces Prediction One

Sony Network Communications, in collaboration with Shannon, has rolled out a new service aimed at enhancing marketing operations through the power of AI predictive analytics. Dubbed "Prediction One," this tool is designed to analyze marketing data effectively, providing insights that can significantly improve marketing strategies for businesses.

Overview of Prediction One Service

With the joint efforts of Prediction One and Shannon's integrated marketing cloud service, known as the SHANON MARKETING PLATFORM (SMP), this new service includes two innovative offerings: the AI Analysis and AI Suitability Diagnosis Service, as well as the AI Implementation Support Service.

AI Analysis and AI Suitability Diagnosis Service

This service leverages marketing data accumulated within the SHANON MARKETING PLATFORM, which includes web access logs and campaign registration history. Dedicated data scientists from Prediction One carry out comprehensive analysis to identify fundamental trends, visualize data, construct predictive models, and evaluate the compatibility of existing marketing strategies with AI. By employing this service, companies can efficiently uncover the most impactful past marketing initiatives without excessive time investment, gaining valuable hints for future operational enhancements. Furthermore, businesses can easily conduct pilot tests to verify the effectiveness of AI implementation.

Expected Benefits

• - Unutilized Data: Many companies gather marketing data but fail to leverage it effectively. This service aims to maximize the potential of existing data.
• - Nurturing Precision: Firms looking to improve nurturing efficiency and accuracy often struggle with target segmentation and communication strategies. This service can help clarify these areas.
• - Complex Marketing Practices: With diverse efforts like web advertising, SEO, and various events, it can be challenging to pinpoint which strategies drive results. This analysis can provide much-needed clarity.

AI Implementation Support Service

Building upon the functionality of the previous service, the AI Implementation Support Service offers Prediction One as a toolkit for businesses looking to develop and execute AI-driven initiatives internally. This includes assistance with constructing initial models and preparing customized operational manuals tailored to each business. This plan is particularly beneficial for companies eager to leverage their own marketing data to build and operate proprietary AI models.

The SHANON MARKETING PLATFORM

The SHANON MARKETING PLATFORM is an integrated marketing automation tool designed to offer personalized web content and communications through various channels, including email and direct mail, targeting potential customers acquired from events and inquiries. Its SFA integration provides a one-stop solution for lead acquisition, enhancement of lead quality, and negotiation management.

About Shannon

Shannon focuses on solving marketing challenges by using cloud technology as its core. It provides a range of products, solutions, and services, including Digi-Analogue Marketing that combines digital and analog marketing elements, and a marketing cloud that caters to diverse industries, from manufacturing and finance to IT and public sectors, regardless of company size.

About Prediction One

Launched in June 2019, Prediction One is a user-friendly AI predictive analysis tool that minimizes the need for specialized knowledge in machine learning or programming, allowing even non-experts to conduct predictive analysis with just a few clicks. The tool's unique automated modeling capabilities enhance predictive accuracy and streamline the analytical process, significantly reducing workload for businesses. It also presents actionable insights alongside the predictions, supporting stakeholders in making informed decisions.

For more information, visit Prediction One.

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