Michael Roughsedge Takes the Helm as New CEO of Quisitive Amid Transformative Times for Tech Industry
In a significant leadership change within the technology sector, Quisitive has appointed Michael Roughsedge as its new Chief Executive Officer. This decision, announced on May 7, 2026, marks the culmination of Mike Reinhart's tenure as CEO, during which he founded and navigated the company through its critical growth phase. Transitioning to the role of Chairman of the Board, Reinhart will continue to lend his insights and guidance as Quisitive embarks on this new chapter.
Roughsedge, stepping into this new role, brings with him over two decades of extensive experience in leading and expanding enterprise technology services. His background includes a prominent position as Global Chief Sales Officer at Avanade, where he orchestrated sales strategies across key global regions, including the Americas, EMEA, and APAC. Prior to Avanade, he served in senior leadership positions at major tech corporations such as Microsoft, Adobe, and Hewlett Packard Enterprise. This robust experience reflects his capability to lead large global teams and drive enterprise-level go-to-market initiatives effectively.
During the announcement, Roughsedge expressed his enthusiasm for steering Quisitive towards a future heavily influenced by artificial intelligence, stating, "The technology industry and Microsoft ecosystem is being rewritten by AI, and the partners who will lead the next decade aren't the ones bolting AI onto existing playbooks — they're the ones rebuilding around it." His vision emphasizes the necessity for businesses to adapt and innovate continuously, reflecting Quisitive's dedication to remaining at the forefront of technology advancements.
Reinhart underscored Roughsedge’s leadership qualities, industry knowledge, and forward-thinking vision as essential factors that make him an ideal leader for Quisitive’s next phase. He mentioned, "It has been a privilege to lead Quisitive since its inception, and I am confident that Michael will continue to build on our strong foundation while positioning us for long-term success." This sentiment echoes the growing anticipation surrounding Roughsedge’s tenure and the potential developments for the company.
As Quisitive operates as a leading partner within the Microsoft ecosystem, its focus on leveraging Microsoft’s cloud platform and AI capabilities to drive transformative business outcomes for clients is paramount. The newly appointed CEO aims to refine and enhance these capabilities, enabling organizations to adapt and thrive in the face of emerging technologies and market dynamics. With the increasing influence of AI across industries, Roughsedge's leadership comes at a crucial time for businesses striving to innovate and leverage technology.
Quisitive has built a reputation as a premier global Microsoft partner, committed to aiding clients from different sectors in adopting innovative strategies harnessed by Microsoft’s technology offerings. The pivot towards AI and cloud solutions underscores the company’s mission to facilitate enterprise growth in an era characterized by swift digital transformation. As Roughsedge assumes his role, stakeholders will undoubtedly look forward to the strategic initiatives and innovations planned under his leadership that will define Quisitive's journey in the years to come.
For more information about Quisitive and its range of services, interested parties can visit their website at www.Quisitive.com. The path ahead under Michael Roughsedge is set to illustrate the company’s commitment to excellence and leadership within the technological landscape.
Roughsedge, stepping into this new role, brings with him over two decades of extensive experience in leading and expanding enterprise technology services. His background includes a prominent position as Global Chief Sales Officer at Avanade, where he orchestrated sales strategies across key global regions, including the Americas, EMEA, and APAC. Prior to Avanade, he served in senior leadership positions at major tech corporations such as Microsoft, Adobe, and Hewlett Packard Enterprise. This robust experience reflects his capability to lead large global teams and drive enterprise-level go-to-market initiatives effectively.
During the announcement, Roughsedge expressed his enthusiasm for steering Quisitive towards a future heavily influenced by artificial intelligence, stating, "The technology industry and Microsoft ecosystem is being rewritten by AI, and the partners who will lead the next decade aren't the ones bolting AI onto existing playbooks — they're the ones rebuilding around it." His vision emphasizes the necessity for businesses to adapt and innovate continuously, reflecting Quisitive's dedication to remaining at the forefront of technology advancements.
Reinhart underscored Roughsedge’s leadership qualities, industry knowledge, and forward-thinking vision as essential factors that make him an ideal leader for Quisitive’s next phase. He mentioned, "It has been a privilege to lead Quisitive since its inception, and I am confident that Michael will continue to build on our strong foundation while positioning us for long-term success." This sentiment echoes the growing anticipation surrounding Roughsedge’s tenure and the potential developments for the company.
As Quisitive operates as a leading partner within the Microsoft ecosystem, its focus on leveraging Microsoft’s cloud platform and AI capabilities to drive transformative business outcomes for clients is paramount. The newly appointed CEO aims to refine and enhance these capabilities, enabling organizations to adapt and thrive in the face of emerging technologies and market dynamics. With the increasing influence of AI across industries, Roughsedge's leadership comes at a crucial time for businesses striving to innovate and leverage technology.
Quisitive has built a reputation as a premier global Microsoft partner, committed to aiding clients from different sectors in adopting innovative strategies harnessed by Microsoft’s technology offerings. The pivot towards AI and cloud solutions underscores the company’s mission to facilitate enterprise growth in an era characterized by swift digital transformation. As Roughsedge assumes his role, stakeholders will undoubtedly look forward to the strategic initiatives and innovations planned under his leadership that will define Quisitive's journey in the years to come.
For more information about Quisitive and its range of services, interested parties can visit their website at www.Quisitive.com. The path ahead under Michael Roughsedge is set to illustrate the company’s commitment to excellence and leadership within the technological landscape.
Topics Business Technology）
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