#Japan #fashion brand #Shinjuku #Lumine Est #NEWALRIN

Discover the Fascinating World of NEWALRIN at Shinjuku

The beloved feminine brand NEWALRIN is set to showcase its exclusive POP UP store at Lumine Est Shinjuku, starting from July 31, 2026, through August 9, 2026. This event is orchestrated by the online select store, 60%, which specializes in Asian fashion brands. Fans are invited to dive into the vibrant world of NEWALRIN, known for its unique blend of feminine aesthetics.

Founded in 2023 in South Korea, NEWALRIN rapidly gained traction among young women in their late teens to late twenties, thanks to its chic designs that incorporate lace, ribbons, sheer fabrics, and draping elements. The brand’s name symbolizes a progressive space where customers can be the first to enjoy innovative styles. Each piece is designed not just to be worn alone but to be layered and styled, embodying modern femininity.

One of the significant aims of this upcoming pop-up is to foster closer relationships with Japanese customers by sharing trends and lifestyle inspiration, establishing NEWALRIN as a prominent lifestyle icon in the region.

Special Promotions for Buyers

To enhance the shopping experience, NEWALRIN will offer exclusive original merchandise for purchases made during the event:

• - Spend over 10,000 yen (tax included) to get original socks.
• - For 25,000 yen or more, receive an original pouch.
• - Make a purchase of 40,000 yen or above to acquire an original pajama set.

Note: Supplies are limited, and items will be available only while stocks last.

60% App Benefits

The event will also feature special promotions tied to the 60% app:

• - Download the 60% app and register as a member to receive 2,000 points, valid on the 60% e-commerce site.
• - Attendees making purchases above 10,000 yen (tax included) will enjoy an additional 5% discount, applicable on-site. However, to redeem this offer, downloading the 60% app and member registration are necessary. Customers need to show their registration screen at the checkout.

Event Details

• - Duration: July 31 (Friday) – August 9 (Sunday), 2026.
• - Location: B1 POP UP Space, Lumine Est Shinjuku.
• - Business Hours: Weekdays 11:00 AM – 9:00 PM / Weekends and Holidays 10:30 AM – 9:00 PM (Hours subject to Lumine Est Shinjuku’s schedule).
• - Organizer: 60%.
• - Online Sales URL: NEWALRIN at 60%
• - Instagram: NEWALRIN

About 60%

Established in July 2018, 60% operates as a global fashion e-commerce store specializing in Asian brands. Catering primarily to teenagers and young adults, they feature over 2,700 brands, providing an extensive selection of street, casual, designer, and lifestyle fashion items (as of October 2025). Their mission is to bring Asian fashion to the global mainstream, and they aspire to become the largest fashion company in Asia.

Company: 60% Inc.
CEO: Taiga Manabe
Location: 1-8-1 Nakameguro, Meguro-ku, Tokyo.
Founded: July 2018.
Website: 60% Official Site

For media inquiries, please contact:

• - Press Contact: 60% Inc. Public Relations
• - Email: [email protected]

Join the Excitement

Be part of this unique experience from NEWALRIN and embrace the essence of feminine fashion that resonates across cultures. Mark your calendars for this exciting event at Lumine Est Shinjuku!