#Japan #Cashmere #Osaka #YOLU #Silk

YOLU's Mellow Night Repair Series: A New Era in Hair Care

On October 1, YOLU, a night care beauty brand by I-ne, will introduce its latest hair care line - the Mellow Night Repair Series. Consisting of shampoo, treatment, and hair milk, this series delivers a smooth and silky feel to your hair, all while you sleep. The innovative formulation includes three types of silk with varying molecular weights and rare cashmere keratin to protect hair from dryness and friction damages that occur during the night.

Background of YOLU

Established in 2021, YOLU has rapidly gained significant recognition. In just two years, it achieved the top sales share for its product category in Japan and sold over 65 million units. YOLU's commitment to excellence is reflected in its numerous awards, totaling 76 cosmetic accolades from various beauty and fashion media outlets.

Addressing Common Hair Care Issues

The Mellow Night Repair series was developed in response to common challenges faced by consumers. Many individuals struggle to find the right shampoo due to issues like heaviness at the roots or frizz and tangling at the ends. This new line aims to solve these problems, offering a product that maintains fullness at the roots while ensuring smoothness at the tips.

Key Ingredients and Formulation

The series combines three luxurious silk components, carefully chosen for their unique properties:

• - Golden Silk (low molecular weight) - This rare silk helps repair damage internally, restoring shine to compromised hair.
• - Acylated Silk Peptides (medium molecular weight) - This ingredient aids moisture retention while easily penetrating the hair.
• - Sericin (high molecular weight) - This silk protein efficiently repairs cuticle damage, bringing hair back to its healthy state.

Additionally, the inclusion of cashmere keratin enhances the strength of each hair strand and coats them for a soft, luxurious touch.

Enhanced Night Care Features

The Mellow Night Repair shampoo features unique silk-based cleansing agents that create a rich, fine bubble texture that encapsulates hair for effective cleaning without stripping moisture. The series also contains pearl extract, which helps minimize tangles and improve manageability.

The addition of innovative Night Cap Serum and nighttime beauty extracts offers deep care during sleep, ensuring that hair remains hydrated and protected from drying and damaging factors.

Night Cap Serum penetrates the hair to repair damage, while extracts from Mimosa tree bark and fig fruit provide hydration to the scalp, creating a healthy environment for hair growth.

Aromatic Experience

Each product in this series presents a soothing fragrance designed to enhance relaxation and beauty during the night. The shampoo and treatment offer a harmonious scent of jasmine and fig leaves, while the hair milk combines soft aromas of jasmine and pear with an undertone of sandalwood.

Commitment to Sustainability

YOLU is dedicated to environmental responsibility, utilizing eco-friendly packaging materials such as biomass PET and plastic pouches made with 43% biomass content, supporting the achievement of SDGs.

Expert Hair Care Tips for Autumn/Winter

As the autumn and winter months approach, dry conditions and static electricity affect many. Hair care expert Mika advises consumers to focus on hydrating and protecting hair from seasonal elements. Using the right products can preserve moisture levels and prevent static build-up, leading to smoother, healthier hair.

Moreover, Mika emphasizes proper techniques for brushing and applying hair products to enhance effectiveness. Starting from the roots and using hair milk on damp hair are critical steps in maintaining hair health throughout these changing seasons.

Product Availability

The Mellow Night Repair Series will be available from October 1 on various platforms, including Amazon and beauty retailers nationwide, along with a PayPay cashback campaign for online purchases exceeding 2,200 yen during the launch period.

For more information, visit YOLU's official website: YOLU

YOLU continues to transform the limited time available at night into a rich beauty experience, promising beautiful hair by morning, no matter how busy life gets.