#USA #Broomfield #B Corp #Horizon Organic #Wallaby

Horizon Family Brands Rebrands for Growth

Horizon Organic Dairy, LLC, now officially known as Horizon Family Brands, has announced its ambitious plans to broaden its portfolio of better-for-you products. This transformation not only signifies a new trade name but also a commitment to the heritage of its cornerstone brands, Horizon Organic and Wallaby.

Founded in 1991, Horizon Organic quickly became the United States' leading organic milk producer. With a firm commitment to quality, Horizon has consistently delivered dairy products that families trust. Wallaby, celebrated for its creamy and less tart Australian-style Greek yogurt, adds a distinctive flair to the brand's organic offerings. The embrace of the new name sets the stage for Horizon Family Brands to innovate and expand, while still honoring the ethos and legacy of its predecessor brands.

In April 2024, Platinum Equity acquired Horizon Organic and Wallaby, recognizing the tremendous growth potential within the premium dairy categories. Both brands were chosen for their ability to consistently offer high-quality, value-added organic products. According to Tyler Holm, CEO of Horizon Family Brands, “We are eager to nurture and grow the two terrific brands within our fold while actively seeking additional ‘better-for-you’ brands that align with our overarching vision.” The company aims to add similar brands over the next three to five years to create a diverse family of products centered around health and wellness.

In addition to business growth, Horizon Family Brands embodies a commitment to social and environmental responsibility. Both Horizon Organic and Wallaby achieved B Corp Certification in August 2024, a recognition that verifies their compliance with high standards of social and environmental performance, accountability, and transparency. This new commitment highlights the organization’s intent to integrate sustainability into its core values and everyday decision-making processes.

Horizon Organic is recognized as the largest USDA-certified organic milk brand, boasting a presence in over 45,000 stores across the United States. Their successful market position is complemented by Wallaby’s certified organic yogurts, which focus on simple, wholesome ingredients and a rich, appealing taste.

Under the banner of Horizon Family Brands, both brands plan to synergize their marketing strategies and product innovations while retaining their individual identities. The goal is to encourage a shift towards healthier lifestyles through aesthetically pleasing and easily accessible food options for families. “Our mission is to inspire healthier living through purposeful brands that nourish families during their various life stages,” stated Holm.

Headquartered in Broomfield, Colorado, Horizon Family Brands is led by a passionate team dedicated to the organic and better-for-you food sector. As the company strives to develop and introduce more innovative products, it seeks to inspire positive change among its employees, partners, and consumers.

Horizon Family Brands not only aspires to retain its standing as a leading organic dairy purveyor but also aims to expand its reach into other health-conscious categories. By integrating innovation with sustainable practices, they plan to solidify their commitment to building a better food future.

About Horizon Family Brands

Horizon Family Brands consists of two legacy leaders - Horizon Organic and Wallaby Organic. Both brands have significantly contributed to the organic movement and have been nourishing families for decades. The overarching mission of Horizon Family Brands is to inspire healthier living, supporting the collective potential for good within communities.

For more information about Horizon Family Brands, visit horizonfamilybrands.com.

About Horizon Organic

Horizon Organic has been a pioneer in organic dairy since 1991, focusing on delivering nourishing dairy products. Its partnerships with over 500 farmers enable the company to provide a consistent supply of high-quality organic milk to consumers across the nation. To explore Horizons Organic's product range, visit horizon.com.

About Wallaby

Wallaby, born from a quest for authentic Australian yogurt, specializes in premium certified organic yogurt. The brand has been delighting consumers for over 30 years with its commitment to quality ingredients and delicious taste. For further details, visit wallabyyogurt.com.