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The Yard 2025 Autumn/Winter Collection

This year marks a significant milestone for The Yard, a brand under Yamato, as they unveil their 2025 Autumn/Winter collection that will be available for purchase starting September 12, 2025. Founded with the mission of creating kimonos that can be worn like a white shirt, The Yard aims at rejuvenating traditional kimono culture to fit modern lifestyles.

The theme of the collection revolves around the concept of creating a daily wardrobe that reflects the contemporary shift in fashion, interweaving Japan's rich cultural heritage with modern aesthetics. The brand emphasizes a peaceful beauty, staying true to the art of kimono craftsmanship developed over the past decade in collaboration with various regions across Japan.

As the seasons change, themed garments have been inspired by beautiful imagery of Japan's landscapes—from vibrant mountain fruits appearing in the crisp autumn atmosphere to snowy white vistas across cities like Tōkamachi and Katakai. This rich narrative is illustrated in the collection, aiming to encapsulate the beauty of Japan through fabric.

Here are some featured items from The Yard's latest collection:

• - Kimonos:

- Katakai Cotton: A smoky charcoal with delicate patterns priced at ¥60,500.
- Tōkamachi Silk: Striped design in black persimmon for ¥165,000.
- A crisp ivory wool blend at ¥71,500, capturing the cold season’s essence.

• - Obi (Sashes): There are several stunning nagoya obi options available, including:

- Featuring intricate designs like the Marumado Hanabana priced at ¥187,000.
- Hakata band in dark blue for ¥49,500.

Additionally, accessories such as obi-keepers, haneri cords, and stylish layering garments are plentiful, allowing customers to explore various looks suited for both daily wear and special occasions.

The design ethos of The Yard emphasizes comfort, accessibility, and modern elegance, encouraging those who may feel disconnected from traditional meanings of kimono to embrace this sophisticated garment anew. Remarkably, this evolution of kimono fashion aligns perfectly with the modern generation's lifestyle, projecting a sense of harmony between old and new.

The physical store located at 3-36-26 Jinguumae, Shibuya, Tokyo, remains a haven for those seeking to experience these unique pieces firsthand. Operating hours span from 11 AM to 7 PM, closed on Tuesdays and Wednesdays but open on national holidays. Some items will also be available through the Yamato online store.

As you explore this upcoming collection, you’ll discover ways to seamlessly integrate the timeless beauty of Japanese design into your modern wardrobe, making every outfit a statement of culture and elegance.

Stay updated by following their journey on Instagram at @theyard_jp and visit The Yard’s website for more details about their offerings.