#United States #Minneapolis #Target #activewear #Champion

Target and Champion: A Dynamic Collaboration

In a move set to reshape the activewear landscape, Target Corporation has announced an exciting multi-year partnership with the renowned American sportswear brand, Champion. This collaboration promises to bring a fresh twist on Champion’s classic athletic appeal, combining high-quality, trend-driven designs for both adults and children under one roof.

A Vast Collection Launching Soon

The new Champion collection for Target will feature more than 500 unique items, including stylish apparel, accessories, and sporting goods. Target shoppers can expect an enticing array of activewear, featuring modern designs, vibrant colors, and premium fabrics tailored for the contemporary consumer. The collection is scheduled to debut in August, marking the beginning of an exciting fusion of sport and style.

Rick Gomez, Target's Executive Vice President and Chief Commercial Officer, remarked on the collaborative potential of the partnership, stating, "When you combine Champion's legacy in sportswear with Target's style authority, the result is something special. We know our consumers love new and differentiated items, and this partnership is all about merging sport, style, and culture in a relevant way that resonates with them. That’s what we’re aiming for with this exciting assortment."

Stylish Affordability

One of the standout features of the collection will be its affordability, with most items priced under $40. By providing stylish options without the hefty price tag, Target is ensuring that activewear remains accessible to everyone, regardless of budget. The collection draws inspiration from Champion’s rich history, blending modern, classic, and vintage elements to cater to diverse tastes.

In addition to the launch collection, a limited-time offering featuring classic, varsity-inspired apparel for both men and women will arrive in September. This exclusive line will be available on Target.com and in a dedicated space at the front of most Target locations, further emphasizing the brand’s commitment to offering unique and limited-time products.

Strengthening Brand Presence

According to Jamie Salter, CEO of Authentic Brands Group, the parent company of Champion, this partnership represents a significant milestone. He expressed, "Champion’s presence at Target—a retailer known for its strong connection to consumers—marks a notable moment. This partnership underscores Champion's enduring influence and our strategic vision to make the brand's iconic style more accessible than ever."

Target has established itself as a leader in forging meaningful partnerships within the retail sector, aligning with famous brands like Apple, Disney, and Levi's. This latest venture with Champion not only enhances Target’s offering but also reaffirms Champion’s position as a significant player in activewear.

A Seamless Shopping Experience

Target has integrated its industry-leading fulfillment services to ensure a seamless shopping experience for customers looking to explore the Champion collection. Options such as Drive Up and Order Pickup allow shoppers to receive their purchases within two hours, free from minimum purchase requirements or membership fees. Additionally, customers can benefit from unlimited same-day delivery with a Target Circle 360 membership, or enjoy free 2-day shipping on orders over $35.

About Target

Founded in Minneapolis, Target Corporation, trading under NYSE TGT, is committed to serving nearly 2,000 stores and an online platform—Target.com—dedicated to helping families discover joy through everyday life. The company has a long-standing tradition of giving back to communities, contributing 5% of its profits, which amounts to millions of dollars a week.

About Champion

Since its inception in 1919, Champion has remained at the forefront of innovative athletic apparel. The brand focuses on creating activewear, sweats, tees, sports bras, team uniforms, footwear, and accessories designed for both function and style. Champion strives to inspire individuals to champion their purpose, forging connections to their communities.

This partnership between Target and Champion emerges as a beacon of stylish yet affordable activewear, encouraging consumers to embrace a healthier lifestyle while still expressing their unique fashion sense. As fashion-forward and budget-friendly options flood the market, athletes, fitness enthusiasts, and casual wearers alike are poised to benefit from this exciting collaboration.

For more information, check out the Champion collection when it launches in August at Target stores and online. Stay tuned for a range of products that not only resonate with the spirit of sport but redefine how consumers approach their active lifestyles.