Kimuraya Sohonten Launches New Fall Treats with Unique Flavors

Kimuraya Sohonten Unveils Unique Fall Delicacies

As the seasons change, Kimuraya Sohonten, a distinguished name in Japanese baking, is excited to announce the launch of its new fall line on September 1, 2026. This year's collection introduces a groundbreaking flavor in the Jumbo Mushi Cake series, along with several delightful pastries featuring the rich flavors of fall. With nine new creations to savor, there's something for every palate.

Introduction of the Jumbo Mushi Cake with Buttery Soy Sauce

The standout product in this launch is undoubtedly the Jumbo Mushi Cake with Buttery Soy Sauce. This innovative treat combines the rich sweetness of buttermilk with the umami of tamari soy sauce, creating an unprecedented sweet and savory experience. Each cake promises a moist texture that melts in your mouth, delivering a unique flavor profile that is both satisfying and comforting.

- Price: 172 JPY (including tax)

Crafted using high-quality butter powder and complemented by a drizzle of bittersweet caramel sauce, this delightful cake offers a rich, layered taste that is truly one-of-a-kind. With its sweet, salty balance derived from the umami-packed soy sauce, it’s a perfect snack to accompany your autumn afternoons.

Autumn-Inspired Treats Featuring Sweet Potatoes and Chestnuts

In addition to the Jumbo Mushi Cake, Kimuraya introduces new treats that highlight seasonal ingredients such as sweet potatoes and chestnuts, known for their natural sweetness and autumnal charm. Featured items include:

- Jumbo Mushi Cake with Anno Sweet Potato: Priced at 172 JPY, this moist cake harnesses the rich sweetness of Anno sweet potatoes from Kagoshima Prefecture for an authentic taste of fall.
- Waguri Anpan: A traditional Japanese sweet bun filled with a blend of chestnut paste and topped with poppy seeds, also priced at 172 JPY.
- Chestnut An Donuts (5-pack): These delightful mini donuts filled with a sweet chestnut paste offer a perfect bite of autumn, available for 334 JPY.

More New Offerings for September

Kimuraya's new product lineup also includes:

- Jumbo Mushi Cake Autumn Chocolate: Soft and moist with a pleasantly bitter aftertaste, made with hazelnut paste, also at 172 JPY.
- Baked Cheese Bread: Rich cream cheese filling and a sprinkle of powdered cheese provide an indulgent treat, priced at 172 JPY.
- Egg & Meat Sandwich: A tasty combination of creamy egg salad and savory meat sauce, also 172 JPY.
- Corn Potage Bread: Light bread enveloping a smooth corn potage filling, 172 JPY.
- Brown Sugar Donuts: Fluffy donuts filled with smooth red bean paste and flavored with Okinawan brown sugar, priced at 172 JPY.

Availability

These seasonal delights will be available at supermarkets and retail stores in the Kanto region starting September 1, 2026. It's important to note that product names, prices, and availability are subject to change based on store location.

About Kimuraya Sohonten

Founded in 1869 during the Meiji era, Kimuraya Sohonten has a long-standing commitment to creating safe and quality products that delight customers and contribute to their well-being. The brand continues to evolve while honoring its heritage, believing that respect for history and ongoing innovation lead to even greater culinary delights. With their new offerings, Kimuraya aims to enrich the food culture and bring smiles to its customers' faces.