Three Companies Supported by PRIZMA Recognized as Best 101 at Press Release Awards 2025

PRIZMA Celebrates Victory at the Press Release Awards 2025

In an exciting announcement, PRIZMA, a brand consulting firm based in Shibuya, Tokyo, proudly reveals that three of its supported companies have been honored as part of the "Best 101" at the 2025 Press Release Awards hosted by PR TIMES. Out of a record-high 4,573 entries this year, being recognized in this prestigious category is truly a remarkable achievement.

What are the Press Release Awards?

The Press Release Awards were established by PR TIMES in 2021 to promote and advance the culture of press release distribution in Japan. The aim is to expand the habit of issuing press releases across various sectors, scales, regions, and individuals, while also enhancing expressive methods and applications. The awards evaluate press releases from perspectives including social relevance, public interest, empathy, and future potential. It seeks to recognize those efforts that contribute significantly to widening the possibilities of press releases. For more details, visit the official site.

Understanding the Best 101

This year’s Press Release Awards had an unprecedented number of 4,573 entries. After thorough evaluation, 101 press releases were selected as the Best 101, progressing to the final judgment stage. From this selection, winners across various categories will be determined, highlighting the exceptional qualities and notable points of these releases and the contributors behind them. For further insights, check the Best 101 special page.

Featured Press Releases in the Best 101

1. Medical Corporation Gi

- Release Title: “1 in 3 Men Affected - Yet 90% Unaware” - Bridging the Gap Between Awareness and Reality

This release highlighted the alarming statistic that less than 10% of people recognize that one in three men are affected by inguinal hernias, showcasing a significant information gap. Although many understand that surgery is often necessary, psychological barriers, such as fear and embarrassment, deter many from seeking medical help. Furthermore, over half of those surveyed favored outpatient surgery, indicating a demand for new treatment options that cater to practical needs, such as reducing costs and ensuring quick recovery. The judges praised the compelling presentation of the statistics, raising awareness among readers.

Read more about Gi's release.

2. Helpfeel Corporation (Supporting Research Operations)

- Release Title: “Is ‘Please Smile’ Considered Customer Harassment? The Boundaries of Harassment in the Modern Era”

The survey revealed a split opinion on whether requesting a smile constitutes harassment, indicating a gray area in contemporary standards of customer interactions. Among the generations surveyed, half of Generation Z identified negotiation for discounts as harassment, while older generations showed more leniency. Moreover, regional differences emerged, with Kyushu displaying heightened sensitivity to such matters while Kansai appeared more tolerant. Judges emphasized the topical relevance and striking title that resonates with societal concerns.

Explore more on Helpfeel’s release.

3. Murmur Corporation

- Release Title: “Study on Menstruation and Work 2024: Over 70% of Women Experience Leakage During Work Hours!”

This investigation found that over 70% of working women reported decreased work performance during their menstrual period, citing lack of focus and emotional instability as key factors. Alarmingly, nearly 70% have experienced leakage at work, significantly impacting their ability to concentrate. While disposable pads remain predominant, the growing demand for effective leak prevention and comfort highlights emerging needs in the market. Judges noted the clarity and importance of the release's message, particularly in addressing a timely social issue.

Find out more about Murmur’s release.

PRIZMA’s Commitment Future Initiatives

PRIZMA remains dedicated to using research-based strategies to enhance the quality of press releases, focusing on both accuracy and narrative appeal. The firm will continue to strive for excellence in promoting clients' societal significance and value through high-quality information dissemination, thereby fostering the advancement of public relations activities and enhancing the flow of information within society.