#USA #Stockholm #GiG Software #Primero Games #SweepX

GiG Software Plc Partners with Primero for U.S. Launch of SweepX Platform

GiG Software Plc, a prominent name in B2B iGaming technology, has reached a notable milestone with the launch of its social sweepstakes casino platform, SweepX, in the United States. This significant event stems from GiG's long-term collaboration with Primero Games LLC, a leading operator in the land-based sweepstakes industry in America. The launch of SweepX represents not only a pivotal achievement for GiG but also illustrates the company's commitment to expanding its footprint in regulated markets.

Formally announcing this development on January 20, 2025, GiG emphasized that the SweepX platform is the result of intense collaboration and innovative technological enhancements. The launch integrates a comprehensive ecosystem that combines premium iGaming technology, a dual-wallet system for users, a sophisticated prize-redemption management setup, a dedicated sweepstake back-office, and an AI-assisted gamification layer. Additionally, this platform offers one of the broadest libraries of sweepstakes casino content currently available.

According to market research conducted in 2024, the sweepstakes gaming sector experienced impressive growth, reaching a market value of $5.6 billion. Current projections indicate an even more robust expansion at a compound annual growth rate (CAGR) of 43%, potentially hitting $11.4 billion by 2025, as highlighted by data from EK.

Richard Carter, the CEO of GiG, expressed enthusiasm regarding the launch, stating, "Partnering with Primero, a significant land-based operator in the U.S., places us in a prime position to leverage our technology and potentially elevate our presence within this growing market. The overwhelmingly positive feedback on SweepX reinforces our belief in its potential to transform the social sweepstakes casino experience, aligning with our aggressive plans for strategic growth."

In a parallel note, Barry Rutherford, CEO at Primero Games, voiced his excitement about this collaboration, affirming, "We are thrilled to unveil our online sweepstakes offer in the U.S., driven by GiG’s advanced SweepX technology. This coordinated launch perfectly positions us to acquire a larger share of the fast-developing U.S. online sweepstakes arena while we work to expand and diversify our offerings in the region."

As the iGaming landscape in the U.S. continues to evolve, partnerships like that of GiG and Primero illustrate the potential for technological innovation to create new opportunities within the gaming sector. The launch of SweepX is a strategic advancement that sets the stage for GiG as a pioneering force in the digital gaming space, leveraging its rich portfolio of solutions to cater to the burgeoning market.

For anyone interested in cutting-edge advancements in online gaming and the future of sweepstakes casinos, GiG’s SweepX serves as an exemplar of how technology can transform traditional gaming models in a rapidly changing regulatory environment. As more players worldwide gain access to online gaming, sweeping innovations powered by robust partnerships like that of GiG and Primero will likely lead the way in creating engaging and compliant gaming experiences.

Through its commitment to innovative technology and strategic collaborations, GiG Software Plc continues to carve out its niche in the competitive iGaming landscape, moving forward with its vision of transforming digital gaming engagement on a global scale.