#Japan #Tokyo #Rice Power #Setouchi #HARI DRINK

Welcome to the HARI DRINK Premium Launch Event at @cosme TOKYO

Starting October 1, 2025, the &setouchi brand will make waves by debuting its innovative product, HARI DRINK premium, at a special expo on the second floor of @cosme TOKYO in Shibuya, Tokyo. This launch marks a significant step for the company as they transition from product development to real-world retail.

About HARI DRINK Premium

HARI DRINK premium serves as an inner beauty drink designed to enhance firmness, elasticity, and hydration from within. With its primary components, Rice Power® No.103 and placental extract, it promises to deliver beauty benefits that consumers can practically feel. The drink is a product of a collaboration with Yushin Shuzou Co., Ltd., renowned for pioneering Rice Power® extract through unique fermentation technology rooted in the art of sake brewing.

The Essence of Inner Beauty

The idea behind HARI DRINK is deeply rooted in the philosophy of achieving a long and healthy beauty life. &setouchi prioritizes quality, safety, and absorption in their product design by utilizing over 90 years of experience in health pharmaceuticals and supplements. The vision is to align physical wellness with beauty, harnessing the natural richness of the Setouchi region.

Event Details

• - Event Duration: October 1, 2025 - December 23, 2025
• - Location: Special corner, 2nd Floor @cosme TOKYO, Tokyo
• - Operation Hours: 11:00 AM - 9:00 PM
• - Address: 1-14-27 Jingumae, Shibuya, Tokyo
• - Access: 1-minute walk from JR Harajuku Station; 1 minute from Meiji Jingu-mae Metro Station (Exit 2 and 3)

The chance to sample HARI DRINK premium in person is an exclusive opportunity for many beauty enthusiasts visiting @cosme TOKYO and will allow guests to witness firsthand the product's appealing qualities.

Product Background

In a move demonstrating their commitment to producing effective and enjoyable health supplements, &setouchi collaborated with Vitaex Pharmaceutical Co., Ltd., a leader in placental extract, to create HARI DRINK premium. With over 70 years of experience, Vitaex focuses on extensive research on the potential of placental extracts, ensuring the product represents the pinnacle of quality and efficacy.

Nutrient-Rich Formula

HARI DRINK premium combines a luxurious blend of beneficial ingredients, including cutting-edge components like Hifuwan Stem® and fish collagen in a low molecular form, alongside a variety of skin-enhancing vitamins. The drink contains 2,000mg of fish collagen and probiotics such as equol-lactic acid bacteria, making it an ideal daily beverage that supports an overall healthy lifestyle. Furthermore, it's formulated with rose extract cultivated without pesticides in Setouchi, ensuring purity and environmental harmony.

The drink's palatable, fruity flavor makes it a delightful addition to any beauty routine, suitable both for morning rejuvenation and evening relaxation.

Product Details

Name: HARI DRINK premium
Price: 8,640 yen for a pack of 10, or 864 yen per bottle (tax included)
Volume: 50ml

For those interested in the value of beauty from within, HARI DRINK premium is an exciting opportunity to witness firsthand how sophisticated ingredients can come together to create a beverage that is not only refreshing but also transforms one's beauty routine.

Visit the official website for more details: &setouchi Official Site and follow on Instagram @and_setouchi_official.