#Japan #Tokyo #Supplements #Molecular Physiology Lab #Innovator Japan

Innovator Japan's New Initiative

Innovator Japan, a company specializing in digital marketing for B2B businesses, has recently completed a website renovation for the Molecular Physiology Laboratory. This new corporate website was officially launched on May 28, 2026, and serves to expand the sales avenues for the laboratory's self-developed supplements.

Background of the Renewal

The Molecular Physiology Laboratory has been operational since 2002, focusing on the development of supplements distributed through medical facilities as part of B2B sales, as well as through e-commerce platforms for B2C sales. The decision to revamp the website stemmed from the need to increase inquiries from potential new business partners via the platform while also strengthening recruitment efforts to attract top-tier talent.

The previous website had design elements that were outdated and failed to facilitate easy inquiries from B2B customers. Additionally, internal feedback indicated a strong need for improvements.

Features of the New Website

Given that the Molecular Physiology Laboratory deals with products consumed by individuals, maintaining a clean and trustworthy design was the utmost priority in this renovation. The new design incorporates numerous employee photographs to convey the company's appeal to potential job applicants.

Functionality improvements include the integration of a content management system (CMS) using WordPress, responsiveness for mobile devices, search engine optimization (SEO), and enhanced accessibility features.

The company retained its original logo while Innovator Japan handled all aspects of planning, design, interviewing, photography, writing, and construction of the new site.

Development Timeline

• - October 2025: Requirement definitions have started
• - January 2026: Development commenced
• - March 2026: Interviews and photography executed
• - April 2026: Construction completed
• - May 2026: Function testing
• - May 28, 2026: Official launch

Expected Outcomes

With this renewal, the Molecular Physiology Laboratory anticipates a rise in inquiries relating to new B2B partnerships, an increase in job applications, and improved employee loyalty. Innovator Japan plans to continue supporting the marketing efforts for the laboratory following this website launch.

Comments from Experts

Keisuke Nakakura, Executive Officer and Head of Sales at Molecular Physiology Laboratory, expressed satisfaction with the new website's streamlined navigation. He noted the value of the total support received, including content production and interview photography, which have enhanced their online presence.

Junya Watanabe, Representative Director of Innovator Japan, emphasized the quality of products produced by Molecular Physiology Laboratory. His team has focused on creating pathways that will foster new business encounters, aiming to enhance the B2B sales strategy through careful website design reassessments.

About Molecular Physiology Laboratory

• - Location: 8F, 1-25-30 Takadanobaba, Shinjuku, Tokyo
• - CEO: Chikara Naito
• - Established: 2002
• - Business Focus: Blood concentration analysis of coenzyme Q10, development of foods containing coenzyme Q10, other health food products, and cosmetics.
• - Website: Molecular Physiology Lab

About Innovator Japan

• - Location: 2F, 313 Minami Aoyama Building, 3-13-18 Minami Aoyama, Tokyo
• - Representative: Junya Watanabe
• - Established: 2010
• - Business Focus: Digital marketing support for B2B enterprises, owned media platforms for manufacturing, etc.
• - Website: Innovator Japan

Contact for Further Information

For inquiries regarding this initiative, please contact Innovator Japan's Corporate Headquarters.

• - Contact: Kimiko Kameda
• - Phone: 03-3479-3450
• - Email: [email protected]
• - Website: Innovator Japan