#Japan #Tokyo #Adidas #F50 #Cleats

Unleashing Speed: The New Adidas F50 Soccer Cleats

Adidas Japan has recently unveiled the latest model of their renowned F50 soccer cleats, designed to provide players with unparalleled speed and performance on the field. The launch is set for July 1, 2025, at 5 PM, available exclusively on the Adidas online store and app, with select items already available at Adidas direct retailers from July 2, and a full rollout across Adidas outlets from July 8.

Overview of the F50 Cleats

The Adidas F50 cleats are part of a trio of branded franchises, including COPA for reliable control and PREDATOR for striking impact. The F50 series stands out for enhancing speed, making it a favorite among soccer stars. Made with a fiber touch upper for lightweight comfort and cushioning, the F50 features a 360-degree Sprintframe sole that allows for explosive acceleration and sharp speed in multiple directions. The Sprintweb upper has been upgraded with high-definition 3D structure for improved ball control during fast plays, while the compression fit tunnel and tongue provide excellent midfoot stability.

To celebrate the release of the new F50 model, Adidas hosted the DREAM ROAD SELECTION event titled 'THE FAST' on June 18. This event showcased the cleats and included a time-attack feature where U-16 players from teams in the Takayama Cup and Prince League tested their speed with the new F50s. Notably, Taiga Matsumoto from Shohei High School was recognized as an outstanding player, earning a chance to participate in the JFA Adidas DREAM ROAD project and receive one year of Adidas product support.

What Sets the F50 Apart?

1. Fiber Touch Upper

The engineered mesh upper is enhanced with surface treatment to minimize weight while providing necessary support, enhancing overall speed.

2. Sprintweb

The newly enhanced 3D texture of the Sprintweb significantly improves ball control during high-speed dribbles.

3. Compression Fit Tunnel Tongue

This uniquely designed tongue features stretchy material strategically reinforced with TPU, allowing for a snug fit and exceptional hold during rapid movements.

Player Feedback

Several athletes have shared their experiences wearing the F50 cleats, emphasizing their speed and stability:

• - Takefusa Kubo noted that the F50 helps maintain ball control at high speeds, making it a reliable choice for a player looking to maximize agility.
• - Yuki Sugawara commented on how the F50 assists in accelerating during sharp movements, providing the freedom to play without stress.
• - Daiki Sekine remarked on the F50's responsiveness during transitions, allowing for quick defensive maneuvers.
• - Shindai Hoya felt an enhancement in starting speed with the F50, boosting his confidence near the goal.
• - Kota Tawara described the F50's fit as natural, allowing for impressive ball control while running across the pitch.
• - Ryunosuke Sato appreciated the stability afforded by the cleats, enabling a secure playing experience.
• - Hinata Miyazawa mentioned the smooth launch of her first step while wearing the F50, enhancing her agility.
• - Aoba Fujino highlighted the stability during play and the ease of maneuvering during sharp turns.

F50 Launch Event Information

The F50 model is accompanied by an important promotional campaign. Adidas is offering a chance for adiClub members to win a pair of F50 cleats autographed by Takefusa Kubo. The contest runs from July 1 to July 31 and is aimed at engaging their customer base further.
Additionally, customers who purchase Adidas soccer shoes worth over ¥5,000 will receive a cooling neck scarf to help them stay cool while playing in the summer heat. This campaign begins on August 1 and will be available at around 700 Adidas retail locations. As stocks are limited, customers are encouraged to act quickly.

Availability of the New F50 Model

The F50 soccer cleats model range includes:

• - F50+ FG: ¥33,000 (24.0cm-30.0cm)
• - F50 ELITE AG: ¥29,700 (22.0cm-30.5cm)
• - F50 ELITE FG: ¥29,700 (22.0cm-31.5cm)
• - F50 ELITE HG/AG JAPAN: ¥23,100 (24.5cm-29cm)
• - F50 PRO TF: ¥16,500 (22.0cm-29.5cm)
• - F50 LEAGUE TF: ¥11,000 (24.5cm-30.0cm)
• - F50 SPARKFUSION LEAGUE FG/AG: ¥11,000 (24.5cm-31.5cm)
• - F50 CLUB TF: ¥8,250 (24.5cm-31.0cm)

The impressive technology embedded in the F50 has been shown to enhance player speed, with studies indicating that 92% of U-16 athletes have experienced improved speed when wearing the cleats. Furthermore, some athletes improved their 30m sprint times by over 0.1 seconds based on official testing.

Overall, the F50 from Adidas brings sleek innovation and remarkable performance to the soccer field, helping players reach their peak potential while enjoying the sport they love.