San-X Unveils a New Patch Series for Creative Fun
San-X Corporation, based in Chiyoda, Tokyo, is gearing up to launch its innovative "Patch Series" in December 2025. This series allows fans to customize their items creatively, perfect for those who love unique decorations. Available both at physical retail locations and online shops, these products promise to elevate your mood simply by being in your possession.
Product Highlights
The Patch Series includes a variety of items designed for maximum customization. Notably, the series features:
- - Iron-on and Adhesive Patches: Versatile patches that can be attached using an iron or simply stuck on surfaces.
- - Tag Keychain Set: Combine your favorite patches with a keychain, letting you place them wherever you like.
- - Photo Card Keychain: Ideal for storing trading cards or Polaroids, merging function with style.
- - Square Mini Pouch: This trendy pouch comes adorned with an array of fashionable patches, adding flair to your accessories.
The prices for these items are reasonable and cater to different budgets:
- - Fluffy Patch Stickers: ¥550 (tax included)
- - Tag Keychains: ¥1,980 (tax included)
- - Photo Card Keychains: ¥2,530 (tax included)
- - Square Mini Pouches: ¥3,080 (tax included)
Meet Rilakkuma
One of San-X's flagship characters, Rilakkuma, is an adorable bear who has captivated many hearts since his debut. Living with Kaoru-san and her friends, Korilakkuma and Kiiroitori, Rilakkuma is shrouded in mystery, particularly concerning who is inside the costume. His primary interests lie in food, enjoying delicacies like hotcakes, omurice, puddings, and dango. Rilakkuma’s journey to relaxation and fun adds charm to his character. To know more about Rilakkuma, visit
here.
You can also keep up with Rilakkuma through the official
Rilakkuma website and on X
here.
Discover Sumikko Gurashi
Launched in 2012 with the motto "This is where we feel at ease,” Sumikko Gurashi presents characters that are not only cute but also reflect quirky and slightly negative aspects of everyday life. Their stories resonate, especially for those who prefer to stay in the corner seats on trains or cafes. The charm lies in how they embody a common sentiment among many Japanese people. For more insights into Sumikko Gurashi, check out their
profile.
Stay updated with the latest news about Sumikko Gurashi on social media! You can find updates on products and events via their
SNS page and their official account on X
here.
About San-X
San-X has been a pioneer in creating charming characters like Rilakkuma and Sumikko Gurashi since its founding. With a portfolio of over 1,000 original characters, the company captivates audiences worldwide through various merchandise, licensing ventures, and creative events. San-X characters are not just cute; they have a unique blend of surreal humor and warmth, appealing to a diverse range of fans. With its creative reach extending globally, San-X continues to create joy through its beloved characters. Learn more about San-X
here.
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