CLAS Selected for Weekly Toyo Keizai's 'Amazing Ventures 100' 2025 Edition

CLAS, headquartered in Meguro, Tokyo, has achieved a notable milestone by being featured in the 'Amazing Ventures 100' 2025 Edition, highlighted in Weekly Toyo Keizai, a nationally respected business magazine. Specifically, CLAS has been recognized in the 'Distribution and Retail' category, reflecting its innovative contributions to sustainable interior solutions.

What is the 'Amazing Ventures 100'?

The 'Amazing Ventures 100' is an annual feature initiated by the editorial team of Toyo Keizai since 2016, aimed at showcasing promising startups with the potential to drive societal change. In its 2025 edition, which marks the tenth year of this initiative, 100 selected ventures are highlighted based on various criteria, including unique business models and advanced technology, as well as their capital-raising situations.

For a complete list of the featured companies, visit the Toyo Keizai Online page.

Recognition for CLAS

CLAS’s selection is seen as a recognition of its comprehensive efforts in establishing a circular economy within the interior industry. Given that the typically considered target companies are generally those founded within the last decade, this recognition underscores CLAS's commitment to both innovation and sustainability.

Key Factors for Recognition

1. Innovative Business Model and Technology: CLAS is pioneering a circular ecosystem in the interior sector that effectively balances environmental consideration with user convenience.

2. Business Growth and Profitability: Through a unique emphasis on Digital Transformation (DX), optimization of logistics infrastructure, and rigorous unit economics, CLAS has demonstrated impressive business growth potential.

This honour serves as a catalyst for CLAS to further its mission toward achieving a sustainable society. Simultaneously, the company aims to adapt to the changing consumer needs brought about by rising prices, focusing on creating new value models that enhance quality of life.

Strengthening Recruitment Efforts

In pursuit of achieving its vision of enabling people to live freely and lightly, CLAS is actively looking for team members who are enthusiastic about creating new cultural paradigms.

At CLAS, we place tremendous importance on our human resource management policy, which encourages mutual growth and the continual creation of 'unknown norms.' We advocate for an environment where every individual can maximize their opportunities for growth and experience.

Our organizational culture is grounded in openness and flat structures, promoting flexible working styles. Here, members are encouraged to engage and inspire each other, regardless of their diverse backgrounds. Employees have the opportunity to directly contribute to business growth and generate a meaningful impact on society.

We are currently expanding our operations and actively hiring for multiple positions. For those interested, we encourage you to check out our careers page and apply for your desired role.

About CLAS

Founded on April 24, 2018, CLAS operates a circular platform for durable consumer goods, embodying the vision of living freely and lightly. The company offers options for furniture and home appliances on a subscription basis, allowing consumers to choose between renting, returning, or purchasing items freely.

Offered Services

- Subscription-based rental of circular furniture and appliances (CLAS)
- Office setup and relocation solutions for businesses (CLAS Biz)
- Ideal for web conferencing and one-on-one meetings: individual phone booths
- Support for quick real estate transactions (CLAS Home Staging)
- Turnkey furniture and appliances for rental properties
- Mattress purchase program (nicesleep)

By repairing and cleaning returned furniture and appliances for reuse, CLAS has effectively reduced landfill waste. In partnership with the Ministry of the Environment, it was confirmed that compared to traditional selling methods, CLAS operations can reduce CO2 emissions by up to 36% and waste generation by 38% as of February 2023.

Through waste reduction and contributions to a decarbonized society, CLAS is dedicated to realizing a circular economy where resources are reused, and aiming for a society where everyone can live freely and lightly.

For more on the impact created by CLAS, please see here.

Coverage Area for CLAS Services: Tokyo, Kanagawa, Chiba, Saitama, Osaka, Kyoto, and Hyogo (with some exceptions in specific areas).

Company Overview

- Company Name: CLAS, Inc.
- Head Office: 4-6-6 Aobadai, Meguro-ku, Tokyo, 2F Aobadai Studio
- Kyoto Office: 93 Nakadoji Kurita-cho, Shimogyo-ku, Kyoto City, inside KRP BIZ NEXT
- CEO: Hirotake Kubo
- Incorporated: April 24, 2018
- Corporate Website: CLAS Corporate Site