#Japan #Tokyo #FamilyMart #Famimal #Kakkīn

FamilyMart Enhances Living Support Discounts for Customers

In an effort to support customers facing rising living costs, FamilyMart has expanded its lifestyle support discount program, known as the "Kakkīn Life Support Discount." Starting on March 31, 2026, customers can enjoy discounts on essential food items every Tuesday and Friday at approximately 16,400 FamilyMart locations across Japan, excluding some regions like Okinawa where only frozen food discounts will apply.

Expansion of Discount Days

Previously held only on Fridays, the store has added Tuesdays to this popular initiative. On Tuesdays, around 90 products will see a price reduction, including fresh eggs, ham, and natto, targeting items commonly purchased in daily lives. On Fridays, the existing promotion continues, allowing customers to receive a 50 yen discount for every two frozen foods purchased.

As the company approaches its 45th anniversary in September 2026, FamilyMart emphasizes its commitment to customers and communities. With an updated slogan “Ichiban Challenge,” it aims to provide the best possible shopping experience, aligning with the evolving demands of consumers.

Specific Discount Details

1. Every Tuesday: Discounts on Fresh Food
- Discount: 20 yen off fresh essentials like eggs and ham
- Applicable Regions: Nationwide, excluding Okinawa
- Target Items: Products marked with the "Famimal KITCHEN" logo, though items like green bean sprouts will not be included.

2. Every Friday: Frozen Food Discounts
- Discount: 50 yen off every two frozen foods purchased
- Applicable Regions: Nationwide
- Target Items: All frozen products under the "Famimal KITCHEN" and "Famimal KITCHEN PREMIUM" logos. (Exclusions: frappes, ice cubes, frozen drinks, and ice cream.)

Examples of Discounted Products

• - Kokuto Umami Eggs (10 pack)

- Regular Price: 358 yen (incl. tax)
- Discounted Price: 338 yen (incl. tax)
- Details: Eggs produced from hens fed with high-quality feed including marigolds and plant-based probiotics.

• - Roast Ham

- Regular Price: 90 yen (incl. tax)
- Discounted Price: 70 yen (incl. tax)
- Details: A flavorful, smoked roast ham with a rich aroma.

• - Natto with Bonito and Kelp Sauce

- Regular Price: 138 yen (incl. tax)
- Discounted Price: 118 yen (incl. tax)
- Details: Made from 100% domestic soybeans.

Commitment to Quality and Innovation

FamilyMart’s private brand, Famimal, features a diverse range of over 1000 products, including processed food, snacks, beverages, and high-quality dining options. The brand's philosophy focuses on enhancing family meals with tasty, safe, and environmentally-friendly products.

As FamilyMart navigates through challenging economic times, they remain dedicated to making family mealtime enjoyable and affordable. Their mission is to build a community-centric store where every customer feels valued and appreciated, fulfilling the needs of modern households.

For more details about the discounts and expansive product range, please visit FamilyMart's official website. Together, they aim to create a bright future for customers, emphasizing the joy and convenience that FamilyMart brings to daily life.