#Japan #Satonoka Project #Shikoku #THE CRAFT SAKE #Shikoku Sake

Bringing the Taste of Shikoku to Your Screen

On September 18, a new episode of the beloved series, 'THE CRAFT SAKE,' will be released, focusing on the diverse and rich sake culture of the Shikoku region. This edition is a continuation of the series that began with the Shinshu and Ishikawa episodes and will explore the local breweries in four distinctive prefectures: Tokushima, Kochi, Ehime, and Kagawa.

The program is a part of the 'satonoka project,' an initiative by Japan Digital Services (JDS) aimed at revitalizing local regions through compelling narratives told via regional liquor. Viewers will be treated to a visual feast of Shikoku’s finest sake houses, showcasing everything from traditional sake to craft gin, whiskey, and beer, extending from September to November with a total of ten episodes.

Each episode is an opportunity to dive deep into the craft of brewing in Shikoku, beginning with the first episode featuring Honke Matsuura Brewery, airing at 7:00 PM on September 18, followed by Tosa Tsuru Brewery at 7:15 PM. Viewers can tune in to 'satonoka 4K/TV' via multiple cable channels for an immersive experience.

The allure of Shikoku's brewing traditions is highlighted as the show emphasizes the connection between local ingredients, climate, and the artisans dedicated to crafting exceptional brews. This program aims to bring the essence of Shikoku to a national audience while fostering a sense of regional pride and cultural appreciation.

In addition to showcasing the breweries, JDS is exploring local revitalization measures linked to the program, which will be announced in the future. By leveraging their platform resources, JDS is committed to enhancing community engagement through content that echoes the voice of local culture and traditions. The partnership with six local cable television providers—Cable TV Tokushima, Kochi Cable TV, Heart Network, KBN, Ehime CATV, and Shikoku Chuo TV—enables a more significant city-to-city outreach, connecting communities through the shared appreciation of craft beverages.

As viewers indulge in the rich narratives of each brewery, they will witness the artistry involved in brewing, from rice cultivation to fermentation. Each episode aims to enrich viewers’ understanding of Japanese culture through its liquor. With a schedule offering episodes every week, enthusiasts will have the chance to explore a variety of brews that define the character of Shikoku.

To catch the latest developments or subsequent episodes, fans are encouraged to visit the satonoka project’s official website where further details will be released. This series not only celebrates the individual breweries but also aims to inspire a greater appreciation for the rich tapestry of Japan’s regional drinks.

Featured Breweries and Their Specialties:

1. Honke Matsuura Brewery - Tokushima: Renowned for its traditional sake, embodying the region's spirit.
2. Tosa Tsuru Brewery - Kochi: Famous for its robust sake, with a dedicated following.
3. Kondo Brewery - Ehime: An enterprise known for its craft gin, merging tradition with contemporary practices.
4. Nisshin Shurui - Tokushima: Producers of quality whiskey, championing both taste and craftsmanship.
5. Oketsu Beer - Kagawa: Celebrated for its unique beer styles, inspired by local ingredients.
6. Seiryu Brewery - Ehime: Makers of exceptional sake, gaining regional and national accolades.
7. Kamikatsu Beer - Tokushima: Local brewery known for its innovative approaches to brewing.
8. Mizuguchi Brewery - Ehime: With a focus on artisanal sake production, connecting local communities to their heritage.

With the spirit of collaboration at its core, the 'satonoka project' looks to deepen connections with local producers and bring their stories to light, all while generating excitement among audiences. Tune in every Thursday at 7 PM to discover the flavors that define Shikoku, and experience the craftsmanship that fuels Japan's famed brewing culture.