#Japan #San-X #Fujiyoshida #Fuji-Q Highland #Character Theme

New Sun-X Area Coming to Fuji-Q Highland in 2026

Fuji-Q Highland, the renowned theme park located near Mt. Fuji, will soon unveil a new attraction, tentatively named the Sun-X Area, planned to open in 2026. This unique space will let visitors fully immerse themselves in the whimsical world of San-X, known for its charming and soothing characters. The anticipated opening marks the first permanent themed area dedicated to San-X characters within a theme park, a collaboration between San-X Co. and Fuji-Q Highland Co.

Concept and Vision

The concept behind the Sun-X Area combines the ideas of character enjoyment, healing, and amusement parks to create a delightful environment identified as the “Chemical Reaction of Cuteness.” This area aims to provide visitors an extraordinary experience by merging the adorableness of San-X's diverse characters with the thrill and excitement typically found in amusement parks. Visitors can expect to encounter popular characters such as Rilakkuma, Sumikko Gurashi, and nostalgic ones like Tarepanda and Nyan Nyan Nyanko, ensuring that there is something for every age group.

Exciting Features of the Sun-X Area

The Sun-X Area aspires to be a “New Experiential Park” catering to a broad audience with innovative attractions based on three main points:

1. Real Experiences Unique to Amusement Parks
Visitors will have the chance to engage directly with beloved characters like Rilakkuma and Sumikko Gurashi through interactive attractions. Whether it's riding alongside them or enjoying up-close encounters, the park promises a multitude of engaging interactions.

2. Immersive Spaces with Various Enjoyment Options
The area will encapsulate the charm of the Sun-X universe, delivering an environment full of healing and cuteness. From wearable merchandise to photo spots and themed dining experiences, there will be ample opportunities for visitors to enjoy their time in creative and diverse ways.

3. Endless Discovery and Repeat Visits
As a permanent fixture, the Sun-X Area will continuously introduce new attractions, anniversary events, and collaborations with movies, ensuring that every visit offers fresh surprises and experiences.

Be sure to stay tuned for further updates about this exciting development!

Remarks from Fuji-Q Highland's Executive Director

Kouichirou Horiuchi, Fuji-Q Highland's Executive Director, expressed his enthusiasm, stating that while the park has previously offered adrenaline-pumping attractions such as world-class roller coasters and haunted houses, the addition of the Sun-X Area will broaden its appeal to capture the hearts of a wider audience. With the soothing and cute atmosphere created by San-X characters, the park is set to evolve into a location where guests can not only ride attractions but also indulge in activities like photography, collecting, and unique culinary experiences. This evolution aims to create a new wave of repeat visitors eager to return time and again.

As one of the most beloved brands in Asia, San-X characters will welcomingly greet everyone in this new area, which represents a significant leap forward, transforming Fuji-Q Highland into a CULTURE hub that embodies the spirit of Positive Escape and provides a comforting retreat.

Area Overview

• - Name: Sun-X Area (tentative)
• - Opening Date: 2026
• - Location: 5-6 Shinnishihara, Fujiyoshida, Yamanashi
• - Operating Hours: Aligned with Fuji-Q Highland timings
• - Closing Days: Irregular
• - Access:

- By Car: Approximately 80 minutes from Shinjuku via the Chuo Expressway, adjacent to Kawaguchiko IC
- By Bus: Around 100 minutes from Shinjuku to Fuji-Q Highland
- By Train: Transfer at Otsuki Station to the Fujikyu line to reach Fuji-Q Highland Station after approximately 50 minutes.

About Sun-X Universe

The Sun-X Universe brings together an array of diverse San-X characters, transcending their individual worlds through a magical design. This merging of nostalgia and freshness creates moments filled with smiles, perfect for everyone.

Experience the gentle magic of San-X as you connect with these endearing characters.

About San-X

San-X has created over 1,000 original characters, including Rilakkuma, Sumikko Gurashi, and Tarepanda. Their appeal lies in their cute appearances paired with humorous quirks, making them endearing companions that resonate with audiences worldwide. More about their offerings is available on the San-X official website.

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