#Japan #Tokyo #Premium Outlets #ANTEPRIMA #Kawakami Haruka

Haruka Kawakami Shines in National Role-Playing Contest

On February 25, 2026, Mitsubishi Estate Simon, based in Chiyoda, Tokyo, hosted the 14th Premium Outlets Customer Service Role-Playing Contest national finals. This annual event, which first began in 2011, has seen significant participation over the years, and this time 168 contestants entered through preliminary rounds held at ten locations across Japan. From them, 20 finalists emerged to compete, each presenting their unique customer service styles in engaging role-playing scenarios.

In a thrilling competition marked by the high skills of the participants, Haruka Kawakami from ANTEPRIMA, stationed at Kobe Sanda Premium Outlets, secured the coveted Grand Prize. Out of the competitive finalists, four other participants tied for the runner-up positions, leading to the unusual awarding of multiple second prizes, while no one placed third or lower this year. All prize winners received cash awards and opportunities for overseas training trips, further incentivizing excellence in customer service.

The Premium Outlets initiative emphasizes the importance of customer interaction, operating under the slogan, "Serving smiles to every customer—friendly and respectfully." Throughout the year, various service training programs and role-playing exercises are implemented, not only aiming to enhance individual skills but also enriching the shopping experience through a diverse range of products and services. The goal is to continuously create valuable encounters and connections at its premium shopping venues.

About the Grand Prize Winner: Haruka Kawakami

Haruka Kawakami has dedicated nearly 12 years to retail, becoming recognized for her contributions to the fashion brand ANTEPRIMA, famous for its wire bags. Her commitment to improving customer service skills led her to participate in several role-playing competitions, including a noteworthy second-place finish at the 29th Shopping Center Customer Service Role-Playing Contest held in September 2023.

In addition to her competition efforts, Kawakami has played a vital role in mentoring the next generation of sales staff. At Toki Premium Outlets, she conducted practical training courses aimed at reinforcing customer service skills among students from nearby Toki Commercial High School.

Message from Haruka Kawakami

In her acceptance speech, Kawakami expressed her gratitude, stating, "I am incredibly happy to receive this award after dedicating myself to customer service and participating in this contest for the last six years. However, this achievement is not just mine; it belongs to my supportive colleagues and supervisors who have encouraged me throughout this journey. I always strive to provide personalized service and enhance the shopping experience for every customer. I aim to deliver value through superior service and a welcoming environment in our store."

Contest Highlights

The national contest took place at Marunouchi Building Hall in Tokyo. The judging criteria revolved around the embodiment of the slogan that promotes a cheerful and hospitable atmosphere, with an emphasis on warm and respectful service that exceeds customer expectations.

• - Event Date: February 25, 2026
• - Location: Marunouchi Building Hall, Chiyoda, Tokyo
• - Competition Time: 8 minutes for retail sales; 6 minutes for food, beverages, and service.

Premium Outlets: A Legacy of Quality Shopping

The concept of Premium Outlets originated in the United States and saw its first Japanese location, Gotemba Premium Outlets in Shizuoka, open its doors in July 2000, followed by Rinku Premium Outlets in Osaka that November. Now celebrating over 25 years in Japan, Premium Outlets have grown to encompass ten locations across the country, continuously evolving beyond mere shopping venues to provide memorable experiences.

To learn more about the Premium Outlets experience, visit Premium Outlets.

About Mitsubishi Estate Simon, Inc.

Mitsubishi Estate Simon, a joint venture between Mitsubishi Estate Co., Ltd., and Simon Property Group, Inc., focuses on the development, ownership, and operation of outlet centers in Japan. Discover more at their corporate site.