#Japan #Osaka #Lipton #Doshisha #ON℃ZONE

An Exciting Collaboration between Lipton and Doshisha

In a remarkable collaboration, Doshisha Co., Ltd. has teamed up with Lipton Tea and Infusion Japan to introduce a new product: the "Hot Water Specialty Mug meets Lipton." Set for release in early October 2025, this mug is designed to enhance the experience of enjoying both hot water and tea, catering especially to health-conscious consumers.

The Collaboration

Doshisha, based in Osaka, is known for its innovative lifestyle products, while Lipton holds the title of the world's number one tea brand according to Euromonitor International. This new mug brings together the essence of both brands: Doshisha's expertise in functional drinkware and Lipton's exceptional quality in tea.

The "Hot Water Specialty Mug" is engineered to cool hot water to a drinking-friendly temperature in approximately three minutes, thanks to an integrated heat-absorbing material. With the collaboration, the mug has been adapted to brew tea optimally. Lipton and Doshisha's joint research revealed that while boiling water is essential for brewing, a drinking temperature of around 70°C is preferable. Thus, the mug allows users to enjoy freshly brewed tea without the risk of burns.

Product Features

Enhanced Brewing for Tea Lovers

With the focus on preparing tea, this mug takes advantage of its unique heat-absorbing structure, which enhances the brewing process. Here’s how to use the mug effectively:
1. Start by pouring hot water into the mug and letting it sit for 10 seconds before discarding it. This step warms the heat-absorbing material, maximizing its insulation capabilities.
2. Next, add boiling water and a tea bag to the mug. The warmed heat-absorbing material will help maintain the temperature for an extended brewing period.
3. Cover the mug with a saucer and steep the tea for 1 to 3 minutes, depending on the type.
4. Finally, remove the cover, extract the tea bag, and savor your delicious cup of tea!

Recipe Cards for Perfect Brews

Included with the mug are recipe cards that guide users on brewing both black and green tea, highlighting optimal temperatures and steeping times. This feature helps users easily enjoy the rich flavors of Lipton’s extensive range of teas.

Unique Design with Lipton Flair

The mug is stylized in Lipton’s signature colors, including the iconic Lipton Yellow Label, Sakura Tea, and Green Tea - each named after the respective tea varieties. The thoughtful design extends to its aesthetics as well, featuring the Lipton logo on one side and a beautiful illustration on the reverse.

Specialized for Hot Water

This mug is uniquely crafted to make drinking hot water an enjoyable experience. Its two-layer stainless-steel design allows it to cool hot water to a drinkable temperature while retaining heat for about an hour. Unlike standard double-wall mugs, this product is engineered to expedite the cooling process, making it ideal for a quick start to your day and wellness routine.

Comfort in Its Design

Notably, the mug’s exterior conveys warmth, reminiscent of ceramic mugs, providing comfort during colder months. This careful design consideration ensures that even in chilly weather, your hands stay warm while you sip your favorite beverage.

Lipton’s Legacy

Lipton, which boasts over 130 years of expertise in tea, was founded by Thomas J. Lipton to make quality tea accessible to everyone. With a mission to connect people through tea, Lipton continues to lead the market, encouraging wellness and connection.

Product Summary

• - Product Name: Hot Water Specialty Mug meets Lipton
• - Model: OZSM320LYL/OZSM320LST/OZSM320LGT
• - Color Options: Lipton Yellow Label, Sakura Tea, Green Tea
• - Size: Approximately W90×D130×H90 mm
• - Capacity: Approximately 320 ml
• - Retail Price: ¥3,278 (including tax)
• - Launch Date: October 2025
• - Official Site: Doshisha Official Store

This collaboration promises to bring an enhanced experience for tea lovers, emphasizing the importance of temperature in brewing and enjoying tea. The "Hot Water Specialty Mug meets Lipton" is expected to be a game-changer in how consumers enjoy their daily beverages.

Company Overview

Doshisha Co., Ltd. is a leading company in the planning, development, and sales of lifestyle products, committed to providing innovative solutions for everyday needs.