#United States #Corona #Monster Energy #Sidepiece #Up & Up Festival

Monster Energy Up & Up Festival Announces Spring 2025 Headliner

The much-anticipated Monster Energy Up & Up Festival has officially revealed that the GRAMMY-nominated house music duo, Sidepiece, will headline the Spring 2025 tour. This festival, known as the most prestigious college music event in the United States, has a unique approach that lets fans influence the route and dates of the tour, making it a truly collaborative experience.

Festival Background

Founded in 2016, Monster Energy Up & Up has changed the dynamics of college concerts by allowing students themselves to drive the festival's success. It isn’t just a concert; it’s a movement that empowers college ambassadors to take the lead in creating unforgettable events. Students across the nation engage in creative marketing and promotional campaigns to secure a stop for their college during the festival.

This year, over 85 teams from various college campuses will compete for their spots through innovative guerilla marketing methods, ensuring that only the most passionate and dedicated teams will succeed. As Sidepiece prepares to hit the road, excitement is palpable among the students eager for this popular event.

How It Works

The festival operates through an engaging 48-hour competition where teams will sell pre-sale tickets. The top five colleges that secure the most pre-sales will clinch the chance to host Sidepiece, developing every aspect of the festival, from line-ups to promotions. The winning teams take pride in collaborating with Up & Up producers, granting them invaluable experience in event planning and the music industry.

Ellie Lima, a senior at San Diego State University, shares her experience: "Joining the Up & Up Festival was one of the best decisions I made in college. The festival creates an innovative community, and I grew from a transfer student promoting an EDM event to winning fourth place in the presale competition with a small team."

Benefits of the Up & Up Model

The Up & Up model presents many advantages: it prioritizes artist satisfaction by performing where they’re most wanted, offers students a hands-on learning experience in event management, and ensures electrifying concerts without excessive ticket fees.

In recent years, many schools such as Cal Poly and CU Boulder have been awarded the opportunity to host headline acts. Notable past winners include the University of Alabama, Florida State, and Indiana University. Each year builds upon the last, allowing Up & Up to enhance and grow the college music scene.

Beyond the Festival

Up & Up is taking things a step further with its Club 100 programming. This unique virtual gathering invites students from over 200 universities, providing enlightening seminars with industry professionals, live performances, and educational resources that are vital for those pursuing careers in music.

Moreover, the competition for the Spring 2025 festival launches on February 24th, opening new avenues for students eager to dive deeper into the music scene.

About Sidepiece

The duo of Dylan Ragland and Ricky Mears originally intended Sidepiece to be a side project. However, after their collaboration took off, they have become a prominent force in the electronic music scene. Their track record of hits and electrifying performances has positioned them as key players for the upcoming Spring 2025 tour.

With the festival expanding every year and a focus on creating exceptional college experiences, the Monster Energy Up & Up Festival is set to leave an indelible mark on the collegiate landscape. Its unique approach not only caters to music lovers but also cultivates the next generation of event promoters, making it an event not to be missed.