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Celebrating a Milestone: FSA Store's 15th Birthday Celebration

FSA Store®, the pioneering online retailer specifically tailored for flexible spending accounts (FSA), is celebrating a remarkable 15 years of innovation and consumer empowerment. Established to cater to the needs of over 35 million individuals enrolled in FSAs, the store's anniversary coincides with the launch of the annual benefits open enrollment season, making it a particularly significant moment for FSA holders.

Unveiling Special Offers

From September 15 to 17, 2025, FSA Store is rolling out a special promotion where shoppers can enjoy a 15% discount on all orders over $50. This promotion not only celebrates their milestone but also seeks to incentivize consumers to leverage their tax-free healthcare funds effectively. Additionally, shoppers can participate in the “Win Your Cart Sweepstakes,” where entrants who compile their dream cart of $500 or more will have the chance to win their selections, with 15 lucky participants receiving $500 in store credit.

This celebration emphasizes how FSA Store simplifies the shopping experience by guaranteeing that every product—over 2,500 items available—is eligible for FSA use. The product offerings encompass essential items such as skincare products, medications, health monitors, and home healthcare solutions, addressing a wide array of consumer health needs.

Educating Consumers

FSA Store® is not just about discounts; it is also committed to educating consumers about their benefits. According to Keri Kaiser, Chief Revenue Officer for Health-E Commerce®, the parent brand of FSA Store, many individuals miss out on the advantages of their FSAs due to a lack of understanding. This lack of knowledge can lead to a staggering $3 billion going unclaimed each year. Therefore, during FSA Day, FSA Store aims to empower account holders with necessary information to maximize their healthcare funds and utilize their accounts wisely.

The company provides numerous educational resources through its free FSA Learning Center. These tools include a Comprehensive Eligibility List, an FSA Calculator to estimate contributions, articles clarifying eligible purchases, and expert insights on maximizing tax benefits. Their Wallet Watcher and Getting Ahead resources keep consumers informed about deadlines and tax compliance.

What is an FSA?

To ensure everyone is on the same page, an FSA, or Flexible Spending Account, is a tax-advantaged financial account available through employer-sponsored benefits programs. It allows employees to set aside pre-tax dollars for medical expenses, which not only lowers taxable income but also facilitates easier access to necessary items. However, it’s crucial to note that FSA funds adhere to a “use-it-or-lose-it” policy, meaning any unused balance may be forfeited at the end of the year if not rolled over or granted a grace period.

Looking Ahead

As it celebrates its 15th anniversary, FSA Store seeks not only to offer special promotions but also to continue advocating for the inclusion of innovative health products and telehealth services in the eligible FSA marketplace. Health-E Commerce is dedicated to enhancing the shopping experience for consumers while also championing a broader understanding of FSA utilization.

FSA Store's commitment to simplifying tax-free health benefits and making healthcare more accessible to families stands as a testament to its leading position in the e-commerce market dedicated to pre-tax health and wellness benefits. With a clear mission in mind, the celebration is merely a stepping stone towards a future where all consumers are well-educated about their healthcare options and empowered to make informed decisions.

Join FSA Store in celebrating this milestone and make the most out of your flexible spending accounts, ensuring that every dollar saves you money and benefits your health!