Haru Brings Seasonal Cheer with Kurokami Scalp Winter Recipe at Loft Cosmetics Festival 2025

Haru Participates in Loft Cosmetics Festival 2025 with Exclusive Winter Recipe Launch

Haru, the renowned head beauty brand from nijito, is set to participate in the Loft Cosmetics Festival 2025 AW, taking place from August 29 to October 10, 2025. At this much-anticipated event, Haru will unveil the exclusive Kurokami Scalp (Winter Recipe), a limited-edition product designed to rejuvenate and delight during the colder months.

Limited Edition Shampoo and Fragrance Set

The Kurokami Scalp series is expanding its offerings this autumn and winter with a formula specifically developed to address the challenges of dry indoor air and static electricity that often come with the season. Enhanced with luxurious ingredients, the Kurokami Scalp Winter Recipe features a delightful blend of rare honey and refreshing yuzu, making bath time a fragrant and uplifting experience.

This year, customers can indulge in a refined product that envelops them in both rich hydration and an exquisite scent. To add to the experience, a limited edition 'Winter Fragrance' (4mL) will be available, allowing users to carry that wonderful seasonal aroma throughout their daily routines.

Availability

The special Kurokami Scalp (Winter Recipe) will be available for exclusive early purchase at the Loft Cosmetics Festival starting August 29, 2025. Customers can find it at Loft locations across the country and online at the Loft website.

About the Loft Cosmetics Festival 2025 AW

- Event Name: Loft Cosmetics Festival 2025 AW
- Dates: August 29 (Friday) - October 10 (Friday)
- Venue: Various Loft locations and the Loft online store
- Special Page: Loft Cosmetics Festival

Haru Brand Highlights

Haru's signature product, the Kurokami Scalp Shampoo, has garnered immense popularity over its 12-year history, surpassing cumulative sales of 7 million units. The brand promotes a holistic approach to self-care through the concept of 'head beauty,' encouraging customers to reflect upon and embrace their individuality while caring for their hair and scalp. With this ethos, Haru continues to support personal well-being and self-expression.

For more information, visit the Haru Online Shop and follow them on their official Instagram.

About nijito

Nijito is a company dedicated to supporting individuals who aspire to remain true to themselves, no matter the changes life may bring. As a pro-aging company, it aims to cultivate an environment where everyone can experience more moments of authenticity and positivity each day.

“Every day is a new day.”
Nijito’s mission is to contribute to a society where each day feels more genuine and encouraging, and the company remains committed to pursuing this goal.