#London #United Kingdom #Terlos #Javier Ferran #ADIA

The Launch of Terlos: A New Era for Consumer Brands

Javier Ferran, who currently serves as the Chairman of Diageo and International Airlines Group (IAG), has announced the launch of Terlos, an investment platform aimed at bolstering the growth of consumer brands across Europe. With a commitment to family- and founder-owned businesses, Terlos marks a significant step in supporting enterprises that are often overlooked in the competitive landscape.

In partnership with a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA), Terlos seeks to invest in mid-sized to large consumer brands that demonstrate resilience and potential for growth. This strategic initiative acknowledges the unique challenges faced by family-owned enterprises, offering not just capital but operational expertise that can help these businesses scale effectively.

A Flexible Investment Approach

What sets Terlos apart is its flexible investment strategy. The platform is structured to adapt to a range of governance requirements and investment scales, ensuring that it can meet the specific needs of both the businesses it partners with and their shareholders. This nuanced approach allows Terlos to embed itself within the operational fabric of the businesses, fostering a collaborative environment that emphasizes long-term growth.

Javier Ferran brings over four decades of experience in the European consumer market, a vast network, and a proven track record that positions Terlos as a powerful ally for brands vying for competitive edge. By leveraging this expertise, Terlos aims to create significant value for its partners through informed strategic insights and hands-on management support.

Building Long-Term Partnerships

Commenting on the launch, Ferran stated, "Terlos is well positioned to unlock long-term value across family- and founder-owned consumer businesses in Europe. Our operating experience and hands-on approach offer shareholders and management teams the support they need to drive brand differentiation and scale their operations to grow."

This sentiment is echoed by Hamad Shahwan Aldhaheri, Executive Director of the Private Equities Department at ADIA, who emphasized the Terlos team's comprehensive experience in collaborating with consumer brands to formulate and execute effective strategies. Aldhaheri noted, "Terlos is ideally placed to identify, invest and support family and founder-owned companies as they embark on their next phase of growth."

Terlos: A Vision for the Future

Terlos represents not just an investment firm, but a partnership model that champions the ethos of family businesses. By collaborating with families, founders, and management teams, the firm aims to nurture growth through a blend of strategic insights and operational expertise. This framework not only helps brands to navigate the complexities of market dynamics but also fosters a solid foundation for sustainable development.

In conclusion, Terlos is set to create significant ripple effects in the consumer brand landscape, ushering in an era of partnership-driven growth that emphasizes resilience and innovation. The focus on family-owned enterprises—often the backbone of regional economies—underscores Terlos' mission to foster a more inclusive investment environment. As it embarks on this promising journey, the eyes of the business world will undoubtedly be watching to see the impact of Ferran's latest venture.